The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.
| ISBN: | 9780273772170 |
| Publication date: | 14th June 2012 |
| Author: | Robert Ashton |
| Publisher: | Pearson Business an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 323 pages |
| Genres: |
Small businesses and self-employment Entrepreneurship / Start-ups Business and Management |