If you've ever struggled to craft a persuasive message that really hits the spot you'll know
it's harder than it looks. Wouldn't it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, that's exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. It's the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
| ISBN: | 9780273727347 |
| Publication date: | 23rd July 2009 |
| Author: | Roger Horberry |
| Publisher: | Pearson Business an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 159 pages |
| Series: | Brilliant Business |
| Genres: |
Advertising Small businesses and self-employment Office and workplace Writing and editing guides Business communication and presentation Sales and marketing Language: reference and general Technology: general issues |