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The Friction Project

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This title will be released on 06/02/2025. Pre-order now.

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The Friction Project Synopsis

'If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place.' Adam Grant, author of Think Again

Every organisation is plagued by destructive friction. Lengthy and convoluted emails, inefficient processes, and antiquated procedures can all be obstacles to excellence at work.

Yet some forms of friction are incredibly useful. Often teams need to slow down, struggle and develop some bad ideas to find that rare good one. And leaders who attempt to improve workplace efficiency often make things even worse.

Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become "friction fixers."

Sutton and Rao will help you to:

  • identify where to avert and repair bad organisational friction


  • acknowledge where to maintain and inject good friction

  • reframe friction troubles that can't be immediately fixed, so they feel less threatening

  • repair failing organisations

The Friction Project is the ultimate guide to making the right things easier and the wrong things harder.


'Hard to put down and easy to like, this is a business book to savour.' Tim Harford, author of The Data Detective

About This Edition

ISBN: 9780241594865
Publication date: 6th February 2025
Author: Robert I Sutton, Huggy Rao
Publisher: Penguin Books an imprint of Penguin Books Ltd
Format: Paperback
Pagination: 272 pages
Genres: Management and management techniques
Working patterns and practices
Business strategy