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Multinational Retailers and Consumers in China

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Multinational Retailers and Consumers in China Synopsis

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.

About This Edition

ISBN: 9780230545526
Publication date:
Author: Jos Gamble
Publisher: Palgrave Macmillan an imprint of Palgrave Macmillan UK
Format: Hardback
Pagination: 257 pages
Series: Consumption and Public Life
Genres: Sociology
Sociology: work and labour
Urban communities
Sales and marketing
Retail and wholesale industries
Business and Management