Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
| ISBN: | 9780230378193 |
| Publication date: | 12th January 2013 |
| Author: | Dick Stroud, Kim Walker |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 251 pages |
| Genres: |
Sales and marketing Market research Customer services Business strategy Business innovation International business |