The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.
| ISBN: | 9780230377851 |
| Publication date: | 9th July 1999 |
| Author: | Chapman, Malcolm |
| Publisher: | Palgrave Macmillan UK |
| Format: | Ebook (PDF) |