Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses.
ISBN: | 9780230243958 |
Publication date: | 9th June 2010 |
Author: | Andy Wales, Matthew Gorman, Dunstan Hope |
Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
Format: | Hardback |
Pagination: | 184 pages |
Genres: |
Business strategy Business ethics and social responsibility Management and management techniques |