This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
| ISBN: | 9780230222588 |
| Publication date: | 29th September 2010 |
| Author: | John Gray |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 218 pages |
| Genres: |
Language teaching and learning Teacher training Sociolinguistics Semantics, discourse analysis, stylistics Language: reference and general |