In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
| ISBN: | 9780230103726 |
| Publication date: | 18th August 2010 |
| Author: | Arthur Asa Berger |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan US |
| Format: | Hardback |
| Pagination: | 198 pages |
| Series: | Semiotics and Popular Culture |
| Genres: |
Performing arts Cultural studies Media studies Literary theory Semiotics / semiology |