Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. "Building a Market" charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s - and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, "Building a Market" is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
| ISBN: | 9780226317663 |
| Publication date: | 27th August 2012 |
| Author: | Richard University of Bristol, UK Harris |
| Publisher: | University of Chicago Press an imprint of The University of Chicago Press |
| Format: | Hardback |
| Pagination: | 448 pages |
| Series: | Historical Studies of Urban America |
| Genres: |
Social and cultural history Hospitality and service industries History of the Americas |