Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.
This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
| ISBN: | 9780205029044 |
| Publication date: | 23rd February 2011 |
| Author: | Clifford G Christians |
| Publisher: | Routledge an imprint of Taylor and Francis |
| Format: | Paperback |
| Pagination: | 310 pages |
| Genres: |
Media studies Communication studies |