This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
| ISBN: | 9780190932220 |
| Publication date: | 27th April 2022 |
| Author: | PierreYves Donzé, Véronique Pouillard, Joanne Roberts |
| Publisher: | Oxford University Press an imprint of OUP USA |
| Format: | Hardback |
| Pagination: | 656 pages |
| Series: | Oxford Handbooks |
| Genres: |
Business strategy Business ethics and social responsibility International business |