The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership
In this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment.
E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won't help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.
ISBN: | 9780060723231 |
Publication date: | 1st February 2007 |
Author: | Michael E Gerber |
Publisher: | Harper Business an imprint of HarperCollins |
Format: | Paperback |
Pagination: | 464 pages |
Genres: |
Gender studies: women and girls Personnel and human resources management Research and development management Investment and securities Assertiveness, motivation, self-esteem and positive mental attitude Memory improvement and thinking techniques Management: leadership and motivation Personal finance Entrepreneurship / Start-ups Management and management techniques Business and Management Economics |