The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, explores the real reasons beneath the world’s biggest deathmatch. Whether you’re an iPhone addict or Android champion, it’s undisputed that Apple and Google are the two tech giants setting the agenda – revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It’s a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud – from the shocking truth behind the iPhone’s launch to the realities of development hell and the demise of Google’s ‘don’t be evil’ mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.
| ISBN: | 9780007518845 |
| Publication date: | 23rd October 2014 |
| Author: | Fred Vogelstein |
| Publisher: | William Collins an imprint of HarperCollins Publishers |
| Format: | Paperback |
| Pagination: | 272 pages |
| Genres: |
Biography: business and industry Business strategy Apple operating systems Mobile and other handheld operating systems Business competition History of specific companies / corporate history Information technology industries Digital or internet economics Mobile and handheld device programming / Apps programming |