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Books By Zheng Xiang, Daniel R. Fesenmaier - Author
Zheng Xiang is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University. His research interests include travel information search, social media marketing, and business analytics for the tourism and hospitality industries. He is a recipient of Emerging Scholar of Distinction award by the International Academy for the Study of Tourism and board member of International Federation for IT and Travel & Tourism (IFITT). He is currently Director of Research and Awards for IFITT.
Daniel R. Fesenmaier is Professor and Director of the National Laboratory for Tourism & eCommerce, Eric Friedheim Tourism Institute, Department of Tourism, Recreation and Sport Management, University of Florida. He is author, co-author and co-editor of several books focusing on information technology and tourism marketing including "Tourism Information Technology". He teaches and conducts research focusing on the role of information technology in travel dec
