Books By Thomas Suwelack, Manuel Stegemann, Feng Xia Ang - Author

Thomas Suwelack is a professor of digital customer experience at Brand University of Applied Sciences in Hamburg (Germany) since October 2018. He is also founder and CEO of 21done - a purpose-driven, digital startup. After graduating in business administration and completing his doctorate in marketing at the University of Muenster (Germany), he worked several years as a management consultant for multinational corporations operating in various industries.

Manuel Stegemann is a tenured professor at the Bielefeld University of Applied Sciences (Germany), where he primarily represents the fields of consumer psychology and marketing. Before moving to Bielefeld, he worked for three years as professor of marketing and statistics at the Kiel University of Applied Sciences (Germany). He is passionate about behavioral economics and consumer decision making. He also enjoys delving into the new opportunities that data science brings to marketing. He studied psychology andholds a PhD in bu