Books By Shireen Smith - Author

Shireen Smith is an intellectual property lawyer and business advisor specialising in trademarks and brands.

Her interest in business and entrepreneurship led her to in-house positions at Coopers & Lybrand and then Reuters. She returned briefly to private practice, working briefly at the international law firm Eversheds while raising her two daughters, before setting up Azrights as a law firm in 2005..

Shireen is a trained journalist and writes extensively about brands, business and IP in her various blogs. For example, Intellectual Property Rights - Why Ignoring Them Could Be Disastrous for UK Businesses and Licensing and Franchising - What is the Difference and Does it Matter? She has a strong social media presence, including a You Tube channel, Instagram account, Facebook page Twitter and a growing LinkedIn presence.

Shireen is the host of the podcast Brand Tuned - Smart Thinking, Better Branding which discusses personal and business brands to give founders ideas and inspiration f