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Books By Sarah-Louise Mitchell, Fran Hyde - Author
Sarah-Louise Mitchell is Research Area Lead in Marketing at Oxford Brookes Business School and Co-Lead of the Children and Young People Research Network. She holds a PhD from Henley Business School and an MBA from London Business School. Her primary area of research focuses on providing academic insights for the nonprofit sector, particularly understanding the role of brand for nonprofit organisations through decoding nonprofit brand storytelling and repositioning volunteering for the next generation. She is a member of the Editorial Board of Journal of Philanthropy and Marketing and the BAM Peer Review College. She leads the national thesis awards for the Worshipful Company of Marketing and is a member of the National Education Committee for the Academy of Marketing as well as an elected member of the BAM Marketing and Retail SIG. Previously, she worked in marketing practice across consumer goods, food retail and nonprofit sectors.
