Books By Rui Vinhas da Silva - Author

Rui Vinhas da Silva has degrees in Business Management and Economics from York University in Toronto, Canada, an MBA from Aston Business School and a PhD and Post-Doctorate from Manchester Business School. Before joining ISCTE as an Associate Professor he was a Senior Lecturer/Associate Professor at Manchester Business School where he remained for 17 years.Throughout this period he regularly taught in every MBA and Doctoral programme at MBS. Over the years he also held several visiting positions, most notably at the University of São Paulo. Vinhas da Silva has been actively involved in senior executive training programmes and corporate consultancy, with regular appointments in blue chip companies, including PWC in the USA, senior British military personnel, senior executives from countries of the former Soviet Union and government officials in Malaysia among others. Vinhas da Silva has research interests in the areas of national competitiveness and economics, marketing, country branding, corporate reputation