Books By Robert D. Hisrich - Author

Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded. He is the former Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. Dr. Hisrich received his MBA and PhD degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored or co-authored 38 books, including Technology Entrepreneurship: Creating, Capturing, and Protecting Value, Second Edition (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2015), Marketing for Entrepreneurs and SMEs: A Global Perspective (with Maja Konecnik Ruzzier and Mitja Ruzzier, Edward Elgar, 2014), Managing Innovation and Entrepreneurship (with Cla