Rie Makita is a Professor in the Faculty of International Social Sciences at Gakushuin University, Japan. Her publications include refereed articles on fair trade and organic agriculture in Development in Practice, Development Policy Review, Geoforum, and Asia Pacific Viewpoint. Tadasu Tsuruta is a Professor in the Faculty of Agriculture at Kindai University, Japan. His publications include: "Socioeconomic Impact of Alternative Trade on Southern Thai Villages: A Case Study on the Production of Herbicide-Free Bananas for Japanese Consumers" for Perspective of Alternative Commodities Chain, 2008.