Books By Rachid Lamrabat - Author

Rachid Lamrabat is the founder of TIQAH, a strategic ethnomarketing and communication agency that specialises in understanding and reaching different target groups. He is much in demand as a keynote speaker with an expertise in the field of diversity and inclusion. He has previously won the Marketing Book of the Year Prize. He is the inspiration behind the By Oummi food brand, which seeks to connect people though good food.