Books By Pantea (Middlesex University London, UK) Foroudi - Author

Pantea Foroudi (PhD, SFHEA, MSc (Honours), MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy and is Associate Professor and Head of Research Group (Marketing and Corporate Brand Management) at Brunel Business School, London. She has been recognised as first in “top Scholarly output” in the UK and all of Europe; fourth in the world for the year range from 2016 to 2021 (December 2021). Pantea has been working in the field of design, branding, and marketing since 1996, and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach based on two research streams: (i) corporate brand design and identity; and (ii) sustainable development goals (SDGs). Pantea has been published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European