Edited by Marina Novelli, Professor of Tourism and International Development, School of Business and Law, University of Brighton, UK, Joseph M. Cheer, Professor of Sustainable Tourism and Heritage, School of Social Sciences, Western Sydney University, Australia, Claudia Dolezal, Senior Lecturer and Researcher, Institute of Tourism, Wine Business and Marketing, IMC University of Applied Sciences, Austria, Adam Jones, Principal Lecturer of Strategy and Enterprise, School of Business and Law, University of Brighton, UK and Claudio Milano, Adjunct Professor, Department of Social and Cultural Anthropology, Autonomous University of Barcelona, Spain