Books By Laurie, Ph.D. Murphy, Pierre Benckendorff, Gianna Moscardo, Philip L. Pearce - Author

Laurie Murphy has been an academic staff member in the School of Business at JCU since 1991 (part-time from 1998-2005). Her current research interests include destination branding and marketing particularly at a regional level, and tourist shopping villages. She has also published research on the backpacker travel market which influenced the development of a National Backpacker Tourism Strategy by the Australian Federal Government in 1995. Laurie is on the editorial board of the Journal of Travel and Tourism Marketing and the Journal of Travel Research and has published 9 articles in international journals and 2 edited book chapters. Pierre Benckendorff is a Lecturer in Tourism Management in the School of Business, James Cook University, Australia. His current research interests include visitor attraction management, urban and built tourism settings, entertainment, tourism technologies and tourism education and he has authored and co-authored a number of academic articles in these areas. He is a member of s