Books By Krzysztof (Auckland University of Technology, New Zealand) Kubacki - Author

Krzysztof Kubacki is a Professor of Marketing and Society at the University of Plymouth, UK. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs, but Krzysztof is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems. Lukas Parker is an Associate Professor in the School of Media and Communication at RMIT University. He is a social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital advertising. Leading teams of researchers, his research addresses pressing social problems related to health and sustainability. Christine Domegan is a Senior Lecturer in Marketing, National University of Ireland, Galway, Adjunct Professor, Griffith Business School, Brisbane, Australia and Honorary Professor, Institute of Social Marketing (ISM), Stirling University, UK. Her work is deeply involved in understanding complex, interw