Books By Kartikeya Kompella - Author

Kartik Kompella is the founder of Purposeful Brands, a brand consultancy based in India. He has run a column on Interbrand's portal for nearly five years, and is a regular contributor of papers to WARC. Kartik has spoken at several international conferences on subjects as varied as Market Research, Cause Related Marketing (CRM) and Cause Related Branding. He has 26 years experience in advertising, CRM, brand consulting and marketing and wrote the books Building Brands Building Meaning & Applying The Branding Iron. He has edited two books on branding: 'The Definitive Book of Branding' (2014) and 'The Brand Challenge' (with Kogan Page, 2014).