Books By John F. Sherry - Author

John F. Sherry, Jr. is the Raymond W. & Kenneth G. Herrick Professor of Marketing at the University of Notre Dame. He is a past President of both the Association for Consumer Research and the Consumer Culture Theory Consortium, and a former Associate Editor of the Journal of Consumer Research. Eileen Fischer is a Professor of Marketing and holds the Anne and Max Tanenbaum Chair of Entrepreneurship and Family Enterprise in the Schulich School of Business at York University. She is Co-Editor of Journal of Consumer Research, and President of the Consumer Culture Theory Consortium.