Books By Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak - Author

Edited by Johanna Gollnhofer, Associate Professor of Marketing, Institute for Marketing & Customer Insight, University of St. Gallen, Reto Hofstetter, Professor of Marketing, Institute of Marketing and Analytics (IMA), University of Lucerne and Torsten Tomczak, Professor of Marketing, Institute for Mobility, University of St. Gallen, Switzerland