Books By International Conference on Marketing and Technologies, Universidad de La Laguna - Author

José Luìs Reis done Ph.D. in Technologies and Information Systems from the University of Minho and is professor with the title of specialist in Management and Administration by IPAM-Porto. He is a professor at ISMAI and IPAM and an integrated researcher in LIACC-Laboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely Personalization in Marketing-Technologies and Information Systems, Marketing in Agri-food-Fundamentals and Case Studies, Gamification Model for SMEs, and Marketing and