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Books By Ian Shepherd - Author

Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including Sky, Vodafone, Game and Odeon. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers, and turned declining market share into stellar growth - all based on a keen practical understanding of the consumer and of the power of data and customer insight. Now a non-executive director and adviser to a range of retail and technology businesses, Ian lives in Oxford with his family.

The Average Is Always Wrong

Ian Shepherd

Paperback

In Stock

£13.49 £14.99

Reinventing Retail

Ian Shepherd

Paperback

In Stock

£15.29 £16.99

The Sleighmaster

Ian Shepherd

Hardback

Not Available

Average is Always Wrong

Shepherd and 1 more

Ebook (Epub)

Digital. Available Immediately. Country restrictions apply.

£14.49