Books By ICMarkTech (Conference), Universidade de Santiago de Compostela - Author

José Luìs Reis has Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM-Porto. He is Professor at University of Maia-ISMAI and ISCAP.IPP and Integrated Researcher in LIACC-Laboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing and strategic regional planning. He is Author of scientific papers and articles in the fields of marketing automation, artificial intelligence, augmented and virtual reality, information systems modeling, multimedia, gamification, and data mining. He is Author and Co-author of several books, namely Personalization in Marketing-Technologies and Information Systems, Marketing in Agri-