Books By Andrew R. Thomas - Author

Andrew R. Thomas, PhD is Associate Professor of Marketing and International Business at the University of Akron; and, the bestselling author/editor of 21 business books. He also serves as a member of the Core Faculty at the International School of Management in Paris, France.

His most recent works include Ethics and Neuromarketing (Springer 2016) The Customer Trap: How to Avoid the Biggest Mistake in Business (Apress, 2015) and Global Supply Chain Security (Springer, 2015).

 

His book The Distribution Trap: Keeping Your Innovations from Becoming Commodities was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Direct Marketing in Action was a finalist for the same award in 2008.

 

Andrew is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week, and a regularly