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לפניכם הסיפור שמאחורי אחת מהצלחות העסקיות הגדולות של זמננו, אם לא הגדולה שבהן. מהדורה מעודכנת זו יוצאת לרגל עשרים שנה להקמתה של גוגל ומתבססת על מחקר קפדני וגישה ישירה למידע פנימי בחברה העוצמתית והגלובלית שידה בכול. זהו סיפורה של חברת מדיה שנוסדה על ידי שני סטודנטים צעירים מאוניברסיטת סטנפורד, סרגיי ברין שנולד במוסקווה ולארי פייג' מהמערב התיכון של ארצות הברית. יחד הם בנו מנוע חיפוש שמטרתו היתה לאתר כל חלקיק של מידע באינטרנט, בחינם. בתוך שנים ספורות, מנוע החיפוש הזה שנקרא Google (משמעות המילה – הספרה אחת ולאחריה מאה אפסים) שינה את העולם כאשר חולל מהפכה בגישה למידע על כל דבר, לכל אחד ובכל מקום. בימיה הראשונים היתה גוגל חברה דינמית שמיתגה את עצמה כמותג צעיר וקליל שבה עובדיה נעים בקמפוס על גבי קורקינטים. זו היתה תקופה של צמיחה מטאורית שבה הפכה גוגל לאחד המותגים הידועים והאהובים בעולם. בשנים לאחר מכן השתלטה גוגל על מרחב הפרסום באנטרנט ויצרה לעצמה הכנסות של מיליארדים, בין השאר על ידי פיתוח שיטת ה-Pay per Click (שלם לפי לחיצה). בדרכה רכשה חברות ומותגים כגון 'יוטיוב', 'וייז' ו'מוטורולה מוביליטי', נכנסה לתחום שירותי הענן וצמחה למעצמה גלובלית בעלת שווי של מעל טריליון דולר, כאשר שווי השוק שלה גדול יותר משווין של ענקיות כמו קוקה קולה, דיסני וּויזה גם יחד. גוגל מוסיפה לצמוח ולהתפתח, אינה נרתעת מחיכוכים עם מדינות וממשלות, והעתיד אותו היא רואה הוא של יישום אינטליגנציה מלאכותית בכל רובד של חיינו (רפואה, צרכנות, עבודה), שימוש ברכבים אוטונומיים ויצירת תשתיות אינטרנט עצמאיות בכל העולם. כל אלה הם מהלכים אשר יעמידו את החברה בקונפליקט גדול יותר ויותר עם הסיסמה שהציבה לעצמה בתחילת דרכה – DON'T BE EVIL, אל תהיה רשע.
דייוויד א' וייז, מארק מאלסיד (Author), שי סיני וילוז׳ני (Narrator)
Audiobook
Mind Maps: Efficiency and Productivity
Do you tend to have too many ideas? So many, that it gets difficult to make a decision, right? Well, there are great tools for idea management and one of the best ones is about creating a mind map with all your ideas. Sadly, it's not enough to take paper and pen to start writing everything. Well, it's not enough if you wish to be efficient and productive. There are important steps, principles, and digital solutions to create the best mind maps and that's what we will learn here. We will start with the basics and move forward into the advanced recommendations, which include advice for specific projects. For example, how to use a mind mad for writing a book? How to use mind maps for research and studying? How to use mind maps for building a business? How to use mind maps to organize your life? And much more. As you can see, it's a powerful skill you need to develop for personal and professional success. Let me be your guide through this process, and I will make it worth it.
Jordy Madueño (Author), Jordy Madueño (Narrator)
Audiobook
Mapas Mentales: Eficacia y Productividad
¿Sueles tener muchas ideas? Tantas, que se te hace difícil poder tomar una decisión. Bueno, felizmente existen muy buenas herramientas para la administración de ideas y una de las mejores es la creación de mapas mentales con tus ideas. Lamentablemente, no es suficiente con tomar un papel y lápiz para crear tu mapa mental. Bueno, no es suficiente si pretendes ser eficiente y productivo. Existen ciertos pasos, principios y soluciones digitales que son importantes para crear los mejores mapas mentales y justamente eso es lo que aprenderemos aquí. Vamos a empezar con lo básico e iremos avanzando hacia las recomendaciones más avanzadas, lo cual, significa que te daré consejos para diversos proyectos en específico. Por ejemplo, ¿cómo usar un mapa mental para escribir un libro? ¿Cómo usar un mapa mental para investigar y estudiar? ¿Cómo usar un mapa mental para crear una empresa? ¿Cómo usar un mapa mental para organizar tu vida? Y muchas otras aplicaciones más. Como puedes ver, esta es una habilidad especial que necesitas desarrollar para el éxito personal y profesional. Por lo tanto, déjame ser tu guía a través de este proceso y haré que valga la pena.
Jordy Madueño (Author), Jordy Madueño (Narrator)
Audiobook
Top Social Media Marketing Tips Bundle, 3 in 1 Bundle: Savvy Social Marketing, Smart Social Media Ta
Top Social Media Marketing Tips Bundle, 3 in 1 Bundle: Savvy Social Marketing, Smart Social Media Tactics, and Road to Millions of Followers There is no question that social media is an important part of marketing for businesses these days. If you don’t employ social media tactics in your business, you are missing out on a big opportunity. Social media has helped businesses connect and interact more with their customers and market their products and services. It has also transformed the business landscape in another way: by creating a rift between those who know how to navigate social media sites and services; and those who do not. Those who don’t know how to use social media services may find themselves on the defensive constantly — doing anything to retain customers. This bundle will teach you all about social media marketing. It will be your guide where you will learn all the tips on how you can use social media as effective business tools. You will also learn how to build the kind of audience that you can have eating out of the palm of your hands and eager to hear what you have to say next and would be eager to buy what you have for sale! This 3 in 1 bundle includes the following audiobooks: - Savvy Social Marketing: The Essential Guide on How to Build Your Brand, Grow Your Audience and Become a Social Media Superstar - Smart Social Media Tactics: The Essential Guide on the Best Use of Social Media to Help Your Business Thrive and Succeed - Road to Millions of Followers: The Ultimate Guide on How to Build an Exciting Brand to Increase Your Audience and Grow Your Business Having no social media for your business would almost mean failure these days. So if you want to learn more, get your copy of Top Social Media Marketing Tips 3 in 1 Bundle today!
Carlo Wallace, Greg Ditmar, Tommie Barrett (Author), Marcus Mulenga, Todd Studder (Narrator)
Audiobook
Engaños digitales, víctimas reales: Historias de estafas por internet y hackeos en la Argentina
A partir de nueve casos reales ocurridos en la Argentina, Sebastián Davidovsky, periodista especializado en tecnología, explica delitos como grooming, hackeo, phishing y ransomware. Cada caso sirve para conocer cómo operan los criminales, cómo funcionan las estafas y cómo estar prevenidos para evitarlas. Usamos mail, apps, WhatsApp, home banking, archivamos, compramos, subimos fotos. Y no percibimos que, del otro lado, alguien acecha todos nuestros datos y la intimidad. A partir de nueve casos argentinos, Sebastián Davidovsky explica cómo operan los criminales a través del grooming, phishing, ransomware y otros delitos a los que todos estamos expuestos. Dice María O'Donnell que 'a los que nos acercamos a la tecnología con ingenuidad, pero agradecidos por las oportunidades que ofrece, este libro resulta tan ameno como inquietante. No abruma con datos ni pretende convertirnos al nerdismo, pero con hechos reales -que reconstruye con precisión- alerta sobre riesgos poco evidentes. Las historias iluminan sobre qué pasa cuando las cosas funcionan mal en una red a la que entregamos más información de lo prudente. Sebastián nos saca de la zona de comodidad, porque estamos acostumbrados a disfrutar de las soluciones, pero no nos ponemos a pensar en qué nos quitan'. Para Tomás Balmaceda, 'por su volumen e impacto, es posible que estos nuevos delitos estén a punto de tenernos como víctimas (si no es que ya nos pasó). Con olfato para las grandes historias, rigor investigativo y un ritmo que no descansa, en este libro hay casos de la Argentina que nos obligan a repensar nuestra conducta digital. Además de entretener y crear conciencia, Sebastián brinda consejos para evitar ser víctimas de estos nuevos criminales, que no usan máscaras ni llevan ganzúas, sino que se esconden detrás de un usuario y una pantalla'.
Sebastián Davidovsky (Author), Juan Balvin (Narrator)
Audiobook
SOCIAL MEDIA MARKETING FOR BUSINESS 2022 6 BOOKS IN 1: Plan your Success and Make More Money with th
Want to attract customers and make sales on social media? Do you want to know how to quickly increase your followers? Would you like to make money on Instagram? Learn how to best use Instagram to build and grow your business fast and solid! Others' followers are growing and yours are struggling to move. How much patience to search for the most suitable filter or hashtag. The contents seem not to attract anyone's attention...frustrating? When I wrote this book, I thought above all of the people who enter this fantastic world! This guide is meant for you! This book includes six manuscripts: - Instagram Marketing Blueprint 2022: Learn how to gain followers, becoming an influencer, and boost your business - Instagram Marketing Secrets 2022: Use the power of Instagram to convert followers into dollars. strategies and techniques to grow your business and you - Instagram Marketing Followers Guide 2022: Build a massive following on social media from zero followers to several dozen of thousand - Instagram Marketing Business Guide 2022: Build your brand and generate a huge profits using the power of Instagram - Instagram Marketing Editing Guide 2022: Boost your social media marketing growth by using the power of images, videos, sounds, and colours - Instagram Marketing Revolution 2022: All the tricks and best techniques to boost your business on Instagram What are you waiting for? Buy this audiobook now!
Nathan Damron (Author), Tom Brooks (Narrator)
Audiobook
Email List Building Plan Bundle, 3 in 1 Bundle: Mailing List Success Secrets, List Building Success,
Email List Building Plan Bundle, 3 in 1 Bundle: Mailing List Success Secrets, List Building Success, and Email Revolution As an Internet marketer, you know that the key to your business success is the ability to build a list of customers and potential customers who look forward to hearing about your new product releases and special offers through email announcements. And you know that successful list building depends on your ability to build a bond of trust with prospects and customers. You already have a powerful list-building tool right in your own hands—literally. Whether you type on a keyboard, talk to your voice recognition software, or grind it out the hard way with a pencil and paper, you are the best tool you will ever have for building a list. Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated. This bundle will teach you how to build successful mailing lists that would surely convert to sales. You will know how to plan your mailing list strategies so you build a massive list of customers who will keep coming back for more. This 3 in 1 bundle includes the following audiobooks: - Mailing List Success Secrets: Get a Step-by-Step Guide on How to Build a Huge Mailing List That Can Help Grow and Market Your Business - List Building Success: Learn How to Collect Targeted Prospects and Build a Huge Profitable Email List That Converts - Email Revolution: The Essential Guide on Email Marketing Success, Discover Tips on Building Your Email Lists and How to Optimize Your Email Marketing Strategies Get your copy of Email List Building Plan 3 in 1 Bundle today!
Nicole Richmal, Robyn Dee, Tony Martens (Author), Marcus Mulenga, Tracy Pearson (Narrator)
Audiobook
Being Online: On Computing, Data, the Internet, and the Cloud
A pioneer of cloud computing and big data offers his vision of the future world taking shape around us. Jian Wang was the founder and architect of Alibaba's cloud and has been the driving force behind its technology innovations. He was also the founder of the City Brain initiative to develop a new digital infrastructure for sustainable cities. Being Online is his meditation on the moment we are in, as the digital era shifts to the internet era, spawning new innovations at a seemingly dizzying pace: cloud computing, 5G, artificial intelligence, big data, wearables, robots, virtual reality, the internet of things, blockchain, and more. For Wang, the invisible hand that connects them is being online. The conjunction of computing, data, and the internet has erased the difference between being online and off. When computing can be done in the cloud, it is on the road to becoming a utility. When data is connected, making it big, its usefulness multiplies exponentially in unforeseeable ways, as does its value. While telling the story of Alibaba's breakthroughs and the development of his own understanding of the internet, Jian Wang's visionary book lays out the implications of this shift and how to think about being online.
Jian Wang (Author), Timothy Andrés Pabon (Narrator)
Audiobook
SEO Expert Strategies: The Complete Guide on How to Use SEO Strategies to Promote Your Brand, Increa
SEO Expert Strategies: The Complete Guide on How to Use SEO Strategies to Promote Your Brand, Increase Visibility, Attract Potential Customers and Boost Your Sales Other people think that SEO is too complicated and hard to understand but it doesn’t have to be. The basics of SEO are really quite simple to understand, and if you really want a high-quality base in learning the concept of search engine optimization, you can then be able to differentiate truth from fiction more easily and you will know the tools to investigate more about SEO concepts, which is the motive of this audiobook. This audiobook will teach you the basic concepts of SEO as well as the advanced and widely adopted and popular SEO practices that will help you business and website to outrank your competitors on the web and be on top of search engine ranking. This audiobook will cover the following topics: - What Is Search Engine Optimization? - Benefits of SEO - Approaching SEO - Categories of SEO - SEO-Friendly Tips - And many more! If you want to learn more, download your copy of SEO Expert Strategies today!
Fred Cleveland (Author), Marcus Mulenga (Narrator)
Audiobook
SEO Help: The Essential Guide on Effective SEO Strategies That Would Generate Traffic To Your Websit
SEO Help: The Essential Guide on Effective SEO Strategies That Would Generate Traffic To Your Website and Produce an Endless Stream of Passive Income SEO stands for Search Engine Optimization. What precisely does SEO do? It's the method of breaking down and constructing individual web pages, as well as whole sites, so that they may be discovered, analyzed, and then indexed by assorted search engines. SEO may make the material of your web pages more relevant, more magnetic, and more easily read by search engines and their crawling and indexing software. Why would this be of avid importance to you? Would it be crucial to you if buyers were unable to discover your phone number or find the address of your business? I don't think that many businesses may survive for very long in that situation. This audiobook will teach you all about SEO and different proven techniques that will make sure your website is indexed properly and will always be on top of search results in search engines. This audiobook will cover the following topics: - Indexing/Link Building Techniques - Blogging and RSS - Indexing/Link Building Techniques - Pinging - Indexing/Link Building Techniques - PPC - Indexing/Link Building Techniques - Social Bookmarking - Indexing/Link Building Techniques - Articles - Indexing/Link Building Techniques - Press Release - And many more! If you want to know more about SEO, download a copy of this audiobook today!
M.N. Forest (Author), Marcus Mulenga (Narrator)
Audiobook
SEO Strategy: The Definitive Guide to Search Engine Optimization. Learn Proven SEO Techniques That W
SEO Strategy: The Definitive Guide to Search Engine Optimization. Learn Proven SEO Techniques That Would Optimize and Increase Traffic To Your Website and Boost Your Sales Search Engine Optimization (SEO) is used in all aspects of web marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online. When you use SEO in all of your content - both text and visual, you can draw more traffic to your site. In order to understand how to use SEO, you need to know why people use this type of marketing and rely on it so heavily in order to get the desired traffic to their website. SEO is what gets a website noticed in the search engines. In this audiobook, you will understand what SEO is and how it works and how it would greatly benefit your business. You will learn different SEO techniques that will make sure your site stays relevant and on top of search engines so it can help boost traffic to your site and consequently increase sales for your business. This audiobook will cover the following topics: - What is Search Engine Optimization - Search Engines That Use SEO - Using SEO in Website Text - Using SEO for Google Ads - Using SEO for Article Marketing - Using Google to Discover the Best Keywords - And many more! If you are just starting out your website, or if you have a website up and running already, you need to know how to use search engine optimization in all facets of your marketing. To learn more, download your copy of this audiobook today!
Godfrey Cornell (Author), Marcus Mulenga (Narrator)
Audiobook
Search Engine Optimization: The Ultimate Guide to Successful Search Engine Optimization, Learn Prove
Search Engine Optimization: The Ultimate Guide to Successful Search Engine Optimization, Learn Proven Strategies and Practices That Can Ensure Continuous Targeted Traffic to Your Niche Site For your business to thrive these days, it is necessary for it to have an online presence. Most people prefer to buy everything online now so it's crucial that you have a website for your business. But simply having a website is not enough. You have to make sure it would appear in search engines when people try to search for it. This is where SEO or search engine optimization will come into play. SEO is about increasing the quantity and quality of traffic your website gets. This audiobook will teach you all about SEO and how you can make sure your website appears on top of search engines. You will discover how you can have Google and other search engines do all the work for you. This audiobook will discuss the following topics: -Indexing/Link Building Techniques - Blogging and RSS -Indexing/Link Building Techniques - Pinging -Indexing/Link Building Techniques - PPC -Indexing/Link Building Techniques - Social Bookmarking -Indexing/Link Building Techniques - Articles -Indexing/Link Building Techniques - Press Release You might feel that SEO is too complicated and overwhelming but you can take it one step at a time and start by learning the basics and go from there. If you want to learn how you can make your website appear on top of most search engines and generate targeted traffic, scroll up and click 'add to cart' now.
Jayson Krause (Author), Marcus Mulenga (Narrator)
Audiobook
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