Growth is leadership’s number one challenge. Your greatest impediments are communication and focus. The single most powerful tool for dealing with those impediments is an effective strategic management process that leverages your most valuable asset – your leadership team.
The Chemistry of Growth: A CEO’s Guide offers a practical and proven formula that has enabled hundreds of small and mid-sized companies like yours to create and grow exceptional value, turning their company’s vision into reality.
Growth requires that your vision be shared and understood. This book explains the three key elements in the author's "chemistry of growth," all critical for first creating, then effectively communicating your strategy to people beyond the executive team, dramatically improving the odds of achieving your vision. Based on author John W. Myrna’s 30 years of experience facilitating strategic planning for hundreds of organizations, The Chemistry of Growth helps business executives work as a team and:
● Understand what role strategy and strategic planning can and should play in a small to mid-sized company, even if your company has limited resources and staff compared to the companies usually featured in so many strategic planning books.
● Understand why your company would want to utilize the chemistry of growth to dramatically increase the value of the organization and your personal success.
● Apply practical, proven methodologies that show how smaller organizations like yours can develop, implement, and sustain a strategic planning process that focuses on daily actions, creates, and grows exceptional value, and turns vision into reality.
Measure Up helps those desiring or going through career transition understand their value and how to best communicate their value.
For those considering career transition, Measure Up helps them create compelling and consistent messaging, resumes, and profiles that will attract the right leaders, peers, and hiring authorities. Within, readers learn how to identify and leverage companies hiring leaders, influencers, and peers in their career search and how to leverage process and technology to connect and communicate. By the end of Measure Up, readers will be able to identify and qualify for potential opportunities and be able to show their value from communication, networking, interviewing to ultimately getting hired at the best career opportunity possible. Measure Up teaches those considering career transition how to discover lucrative job prospects before anybody else does and gives them the tools and exercises to build their confidence and help them understand, appreciate, and “sell” their true value in the job marketplace.
Because the battle begins before a book even hits the shelves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
