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Audiobooks Narrated by Phillip Dubois
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A remarkable proportion of people who work have complaints about their boss. The problem of getting any attention or guidance from the boss is increasingly frequent under current lean organizational conditions. On the other hand, bosses are often too overbearing, too restrictive, vague about expectations but judgmental about performance, self protective, self promoting, afraid or unwilling to do necessary aspects of their jobs, uninterested in what matters to the subordinate, or occasionally not technically competent to do the job. Fearful of retaliation or a career limiting move, or just unclear as to how to go about trying to change the boss's behavior, people get paralyzed into inaction. Yet for many people, their boss is the organization, and their commitment and satisfaction depends on this critical relationship. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. This new book will build on those ideas but provide many examples of problematic bosses and how to approach building a satisfying partnership with them, along with examples of what a great partnership with your boss can do for your career - and your mental health! It offers a new model of manager subordinate relationships, and a lot of practical advice about how to bring the relationship into more of a partnership in which both parties benefit.
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: * Create highly sharable content that meets people's needs * Identify and work with outside experts, many of whom will gladly promote your content * Attract and retain raving fans that will help your business grow * Creatively market and sell to people who will gladly purchase your products and services Launch isnt like other marketing books. Rather than making keen observations about others whove achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
