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Audiobooks Narrated by Paul Henderson
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Your company sells and makes a profit. Great! But does your company evolve the way it sells and profits?
Many organisations fail to achieve the vast untapped value available to them. Unseen opportunities can skyrocket revenue and profits but are tragically never realised.
Income from Outcomes puts the key to unlocking that potential directly at your fingertips. You will have the power to propel your company to amazing new heights.
At the highest level, it’s not complex. The book provides a roadmap for following an outcome-based approach. It enables your business customers to thrive whilst increasing your company’s revenue and bottom line.
From the author who brought you The Chief Capability Officer and The Outcome Generation. Income from Outcomes draws from these previous works, from the author’s extensive experience and from the input of almost 150 executives across 300 hours of one-on-one and small-group research sessions.
Can you afford not to grab the unrealised opportunities for your business? Read Income from Outcomes today to evolve your company's revenue and profit-making potential now.
Stand aside, we're coming through!
That's the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they're thriving as a result.
These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don't feel they've had success, recurring revenue doesn't grow and may even decline.
What makes them different? They have absolute clarity about what the customer considers success to be. And they've built their business around enabling that success. They know it's the outcomes for the customer that count. They're all members of the Outcome Generation.
This book shows how to join the Outcome Generation. You'll learn how to leverage true customer success at every stage of the customer lifecycle. For existing customers, you'll learn how to engage customer executives at the start of the buying cycle-and often create a buying cycle.
You'll learn how to increase new business (new logo) sales by selling outcomes. And exactly what type of outcome to sell. You'll create greater emotional connections, differentiate from the competition and win more business.
You'll also learn how to evolve Services and Support to focus on enabling true customer success, and how that's producing great references.
And Marketing will have a whole new way of attracting attention, creating interest and engaging prospects.
Most vendors have evolved past solution-selling and its approaches to marketing, sales, services and support. The Outcome Generation shows how to align the whole business around a common theme-enabling outcomes the customers regard as success. And why that allows vendors to thrive! Buy the book now and join the Outcome Generation
