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New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights. Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play. Supplemental enhancement PDF accompanies the audiobook. This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
Jonah Berger (Author), Keith Nobbs (Narrator)
Audiobook
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs. This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Jonah Berger (Author), Keith Nobbs (Narrator)
Audiobook
The third installment of the Zach and Zoe Mysteries--a sports-themed chapter book mystery series by New York Times bestselling author Mike Lupica. Perfect for fans of Cam Jansen! There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide . . . well, it doesn't get any better than that. In this third mystery, Zach and Zoe discover their football has been completely deflated, leaving them without a ball to play with at recess. But who's behind it? In the opening installments of the Zach and Zoe Mysteries, bestselling author Mike Lupica begins a series for a new and younger audience, introducing readers to a sports-loving detective duo who can swing for the fences and catch the culprit in one fell swoop. With a recipe equal parts sports and mystery, the Zach and Zoe Mysteries break fresh ground for an author who has been called the greatest sportswriter for kids.
Mike Lupica (Author), Keith Nobbs (Narrator)
Audiobook
The Zach and Zoe Mysteries: Books 1-2
#1 New York Times bestseller Mike Lupica begins an exciting new chapter book series, perfect for fans of Cam Jansen, filled with his trademark sports action and heart, featuring a lovable twin brother-sister duo who solve sports-related mysteries. The first two books will release simultaneously! There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide . . . well it doesn't get any better than that. In the opening installments of the Zach and Zoe Mysteries, bestselling author Mike Lupica begins a series for a new and younger audience, introducing readers to a sports-loving detective duo who can swing for the fences and catch the culprit in one fell swoop. With a recipe equal parts sports and mystery, the Zach and Zoe Mysteries break fresh ground for an author who has been called the greatest sportswriter for kids.
Mike Lupica (Author), Keith Nobbs (Narrator)
Audiobook
Perfect for fans of Cam Jansen, #1 New York Times bestseller Mike Lupica begins an exciting new chapter-book series, featuring his trademark sports action and heart, and a lovable twin brother-sister duo who solve sports-related mysteries. There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide . . . well, it doesn't get any better than that. So when a baseball signed by Zach's favorite major league player suddenly goes missing--the search is on! Luckily, amateur sleuths Zach and Zoe are on the case. Can they solve the mystery and find the ball before it's lost for good? In this first book of the Zach and Zoe Mysteries, bestselling author Mike Lupica begins a series for a new and younger audience, introducing readers to a sports-loving detective duo who can swing for the fences and catch the culprit in one fell swoop. With a recipe equal parts sports and mystery, the Zach and Zoe Mysteries break fresh ground for an author who has been called the greatest sportswriter for kids.
Mike Lupica (Author), Keith Nobbs (Narrator)
Audiobook
#1 New York Times bestseller Mike Lupica begins an exciting new series, perfect for fans of Cam Jansen, featuring his trademark sports action and heart, and a lovable twin brother-sister duo who solve sports-related mysteries. There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide . . . well it doesn't get any better than that. When the twins start a summer basketball league at their local park, they notice the once rundown court is getting freshened up with each passing day. First new nets, then the benches have been completely restored. But who's behind it? Zach and Zoe are on the case! In the opening installments of the Zach and Zoe Mysteries, bestselling author Mike Lupica begins a series for a new and younger audience, introducing listeners to a sports-loving detective duo who can swing for the fences and catch the culprit in one fell swoop. With a recipe equal parts sports and mystery, the Zach and Zoe Mysteries break fresh ground for an author who has been called the greatest sportswriter for kids.
Mike Lupica (Author), Keith Nobbs (Narrator)
Audiobook
Trapped in a world where magic is powerful and dreams are real, Cole's epic adventure comes to a close in book five of the New York Times bestselling "fanciful, action-packed adventure" series (Publishers Weekly, starred review), from the author of the Fablehaven and Beyonders series. Cole and his friends are pushed to the limit in this finale to the bestselling Five Kingdoms series. Will they finally be able to restore magic to the world of the Outskirts and find their way back home?
Brandon Mull (Author), Keith Nobbs (Narrator)
Audiobook
From #1 New York Times bestselling author Jennifer Weiner comes the second book in the "smartly crafted" (BCCB) and "heartwarming (School Library Journal) trilogy about friendship, furry creatures, and finding the place where you belong. Twelve-year-old Alice Mayfair has a secret. She's not human. But who-or what-is she? While Alice goes in search of her past, her best friend Millie Maximus, a tiny Bigfoot with a big voice, prepares for her future. Together they plan to sneak off to New York City, where Millie hopes to audition for The Next Stage, the TV show she's sure will rocket her to stardom and free her from the suffocating expectations of her tribe. Meanwhile Jeremy Bigelow's Bigfoot research has put him on the radar of a shadowy government organization led by a mysterious man named Trip Carruthers. The Bigfoots have something, a chemical so powerful and dangerous that the government will do anything to obtain it. And Jeremy is tasked with securing it once and for all. In an unexpected twist of fate, Jeremy, Alice, and Millie find themselves facing off at a crossroads. But in order to determine where they're going, they have to first figure out where they come from-and draw the line between what is good, what is evil, and what it means to be a hero.
Jennifer Weiner (Author), Emma Galvin, Jen Ponton, Keith Nobbs (Narrator)
Audiobook
The next fast-paced, thrilling adventure from bestselling author D. J. MacHale! Check out a book and fall under its spell . . . literally. Marcus is an agent of the Library-a place filled with tales that don't have an ending. Mysteries that won't be solved until Marcus and his friends Theo and Lu step in to finish them. Before it's too late. Because mysterious accidents are disturbing a middle school in Massachusetts. Windows shatter for no reason. Bleachers collapse at a pep rally. Most of the students think they're just having a string of bad luck, but Marcus suspects something a lot more dangerous. Something like witchcraft. When the black moon rises, this story must come to an end . . . one way or another. Kids love Surrender the Key (The Library, Book 1): "A mysterious, hard-to-put-down book with a twisting plot, funny characters, and haunting souls. I can't wait to hear what adventures they have next." -A.J. H., age 11 "I read enough in just one day to fill my school reading log for a week." -Michael C., age 10 "A unique, intriguing book filled with page-turning adventures." -Madeline H., age 12 "Couldn't put it down. I stayed up reading until 11:00 p.m. with only one thought in my mind: one more chapter!" -Ben H., age 11
D. J. MacHale, D.J. MacHale (Author), Keith Nobbs, Mark Bramhall (Narrator)
Audiobook
Leave the lights on for this first book in a new thriller series! The author of the #1 New York Times bestseller Pendragon invites you to enter The Library, where the stories you can’t finish just might finish you. There’s a place beyond this world where spirits tell their tales—stories that ended too soon, or don’t end at all. It’s a place for unexplainable things: mysteries without solutions. Ghosts. Boogeymen. They all have a story. Marcus and his friends have found the key to unlock the Library. And they need to use it, because, clearly, something is up. Some strange guy in a bathrobe haunts them; fires rage and flare out in an instant; a creepy old lady shows up at Marcus’s house. . . . At first Marcus thinks he’s going nuts, until the terror gets real. The Library may hold some answers, but if there’s an unfinished mystery, the three friends will have to complete the story . . . any way they possibly can. “I’m not sure anyone does suspense quite like D. J. MacHale.” —James Dashner, New York Times bestselling author of the Maze Runner series
D. J. MacHale, D.J. MacHale (Author), Keith Nobbs, Mark Bramhall (Narrator)
Audiobook
A New York Times Bestseller "A charming story about finding a safe place to let your freak flag fly." —People "Young readers who have ever felt too big or been made to feel small will feel just right in the cheerful glow of Weiner's contemporary fairy tale." —The New York Times Book Review From #1 New York Times bestselling author Jennifer Weiner comes a "smartly crafted" (BCCB) and "heartwarming" (School Library Journal) tale of friendship, furry creatures, and finding the place where you belong. Alice Mayfair, twelve years old, slips through the world unseen and unnoticed. Ignored by her family and shipped off to her eighth boarding school, Alice would like a friend. And when she rescues Millie Maximus from drowning in a lake one day, she finds one. But Millie is a Bigfoot, part of a clan who dwells deep in the woods. Most Bigfoots believe that people—NoFurs, as they call them—are dangerous, yet Millie is fascinated with the No-Fur world. She is convinced that humans will appreciate all the things about her that her Bigfoot tribe does not: her fearless nature, her lovely singing voice, and her desire to be a star. Alice swears to protect Millie's secret. But a league of Bigfoot hunters is on their trail, led by a lonely kid named Jeremy. And in order to survive, Alice and Millie have to put their trust in each other—and have faith in themselves—above all else.
Jennifer Weiner (Author), Emma Galvin, Jen Ponton, Keith Nobbs (Narrator)
Audiobook
Invisible Influence: The Hidden Forces that Shape Behavior
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make-from what we buy, to the careers we choose, to what we eat-in this fascinating and groundbreaking work.If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn't just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it-and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
Jonah Berger (Author), Keith Nobbs (Narrator)
Audiobook
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