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Audiobooks Narrated by Gary Shapiro
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From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders: pivot or die.
As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that the leaders who make it in tech world have one thing in common: they know how to pivot.
Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a ''pivot'' framework for leaders in technology and beyond to stay flexible and agile:
The startup pivot: how startups can shake up industries and maximize the advantage of new ideas
The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands
The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward
The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors
In laying out each of these pivots, Shapiro shares unique lessons on how leaders can change minds and mindsets and steer their organizations to success in an increasingly competitive environment.
Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself.
During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today’s world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon.
In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges particularly well—and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today’s turbulent environment by adopting the mindset of “ninjas”—adapting to technological change to capitalize on opportunities at lightning speed.
