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Audiobooks Narrated by Chaz Allen
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Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners—but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues.
Discover twenty-four promotional tools to convert visitors into buyers
Six questions to NEVER ask in a marketing campaign
Nine steps to turn your email list into a cash machine
Learn sixteen practical conversion tips for any website
Learn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.
“This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the Internet for you.”—Brian Tracy, author of Eat That Frog!
Do you want to dominate the competition? Do you want to grow more business? Do you need to learn how to “close”? Do you have a sales formula that works for you?
Own the Zone is a must-read for business leaders, professionals, and entrepreneurs interested in growing their businesses. Unlike many sales books written for the nonprofessional, this book combines many techniques into a framework that will feel comfortable for a professional selling a high-end service. This easy-to-read sales strategy book encourages professionals to pay attention to the details when meeting with potential clients. It also gives step-by-step instructions on how to get past the pain and discomfort of asking for business.
Many business authors are preoccupied with overwhelming their readers with data, provided simply to show how much knowledge of the subject they have. That is not the case with this book, which extremely helpful and concise. It gets to the point fast and with punch, making it extremely effective. Professionals in any field should keep it handy and read it regularly until what’s in it becomes second nature.
“There’s so much useful wisdom in Allan Colman’s Own the Zone that attentive readers will be better marketers and business developers simply by following these eminently practical tips and suggestions. But the real impact of the book goes beyond that. It’s about transforming your business culture, erasing the artificial boundary between sales and service, and understanding the bottom-line benefits of speaking directly and honestly to client needs.”—Larry Smith, senior vice president, Levick