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The Suggestible Brain: The Science and Magic of How We Make Up Our Minds
Neuroscientist Amir Raz shares decades of research and case studies to show how suggestion changes the brain and shapes our behavior-and how we can protect ourselves from and harness suggestibility in our own lives. Suggestions can make cheap wine taste like Château Margaux, warp our perception of time, and alter our memories-and in an age where disinformation has impacted our personal lives and our politics, the power of suggestion is worth even more attention. In The Suggestible Brain, world-renowned expert on the science of suggestion Amir Raz, PhD, brings together cognitive aspects of psychology, sociology, and anthropology with issues in our contemporary culture, media, alongside a series of case studies of patients with disorders ranging from Tourette's Syndrome to false pregnancies, lactose intolerance, and asthma to show exactly how suggestions can cut deep into our brains, shake our fundamental knowledge, and override our core human values. Some questions include: - Why do placebos work even when people know they are inactive pills-and why do red pills cause stress whereas blue pills feel calm? - Can suggestions effectively treat depression and anxiety? - How do people weaponize suggestion in the form of gaslighting and mental abuse? - Why are we more likely to believe fake news that already aligns with our political beliefs? - How can suggestions help fight racism, hatred, and bigotry? Conversely, how can suggestions backfire and create the opposite effect? Merging Dr. Raz's experiences as a magician and hypnotist with decades' worth of his own neuropsychological research, The Suggestible Brain maps the twilight zone where magic and science coalesce, and shows how easily suggestible and manipulable we all are. Readers will walk away with actionable advice on how to harness the science of suggestion to propel change, protect against manipulative misinformation, and better regulate our internal, mental universe. "Professor Amir Raz is a consummate scientist and former professional magician. His scientific research and writing have made substantial contributions to our understanding of hypnosis, placebo effects, and suggestion. His book will amaze and entertain you, while at the same time being firmly rooted in the scientific data. It is a magical book."--Irving Kirsch, PhD, author of The Emperor's New Drugs: Exploding the Antidepressant Myth "[This book] could have been titled This is Your Brain on Magic. Told from the twin perspectives of a world-renowned cognitive neuroscientist who happens to be a professional magician, you'll never again think about what you see, hear, and experience the same way."-Daniel Levitan, author of This is Your Brain on Music
Amir Raz (Author), Amir Raz, Byron Wagner, TBD (Narrator)
Audiobook
American Vikings: How the Norse Sailed Into the Lands and Imaginations of America
A vivid and illuminating new history—separate fact from fiction, myth from legend—exploring the early Vikings settlements in North America. Vikings are an enduring subject of fascination. The combination of adventure, mythology, violence, and exploration continues to grip our attention. As a result, for more than a millennium the Vikings have traveled far and wide, not least across the turbulent seas of our minds and imaginations. The geographical reach of the Norse was extraordinary. For centuries medieval sagas, first recorded in Iceland, claimed that Vikings reached North America around the year 1000. This book explores that claim, separating fact from fiction and myth from mischief, to assess the enduring legacy of this claim in America. The search for “American Vikings” connects a vast range of different areas; from the latest archaeological evidence for their actual settlement in North America to the myth-making of nineteenth-century Scandinavian pioneers in the Midwest; and from ancient adventurers to the political ideologies in the twenty-first century. It is a journey from the high seas of a millennium ago to the swirling waters and dark undercurrents of the online world of today. No doubt, the warlike Vikings would have understood how their image could be “weaponized.” In the same way, they would probably have grasped how their dramatic, violent, passionate, and discordant mythologies could appeal to our era and cultural setting. They might, though, have been more surprised at how their image has been commercialized and commodified. A vivid new history by a master of the form, American Vikings explores how the Norse first sailed into the lands, and then into the imaginations, of America.
Martyn Whittock (Author), Byron Wagner (Narrator)
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Most sales leaders struggle to motivate their teams and deliver sustainable results. Great sales leaders make it look easy while others never figure it out. Ineffective sales leaders may resort to desperate tactics that damage careers, wreck team cultures, and scare great people away from leadership opportunities. In Shitty Sales Leaders: And How to Not Be One, sales veteran Adam Apps shares an actionable template to help you gain followership while acquiring, building, and running high-performing sales teams. When armed with the right tools, anyone can be an effective sales leader. Ineffective sales leaders might deliver short-term results at the expense of those around them, but their approach is never sustainable. No one wants to follow that kind of leader. Shitty Sales Leaders: And How to Not Be One equips you with proven best practices from great leaders to elevate your game and become a truly exceptional sales leader.
Adam Apps (Author), Byron Wagner (Narrator)
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Skinwalkers at the Pentagon: An Insider's Account of the Secret Government UFO Program
Skinwalkers at the Pentagon unmasks the massive scope of the Pentagon’s landmark UFO study that ran from the Defense Intelligence Agency in Washington, DC. The Advanced Aerospace Weapon System Applications Program or AAWSAP investigated the “Tic Tac” and other “nuts and bolts” UFO events, analyzed intrusions of UFOs onto US military bases, as well as probed the plethora of bizarre phenomena that government investigators encountered on Skinwalker Ranch. Written by two program insiders and a respected journalist, Skinwalkers at the Pentagon comes to a conclusion that has never before been revealed! UFOs often led to the “attachment” of strange phenomena to military personnel who visited the Ranch and brought “something” home to their families, resulting in frightening eruptions of paranormal events in their households that terrorized and sometimes injured their children. By the end of the two-year program, more than 100 separate technical reports, some of which ran to hundreds of pages, were delivered to the Defense Intelligence Agency. Among them was a 149-page report on the Soviet (and now Russian) UAP investigation/analysis capability. Another detail is the design and the building of a functional prototype for an autonomous Unidentified Aerial Phenomena surveillance platform. Skinwalkers at the Pentagon has been reviewed by the U.S. Department of Defense and cleared for public release.
Colm A. Kelleher, George Knapp, James T. Lacatski (Author), Byron Wagner (Narrator)
Audiobook
July 1989, in a sleepy Michigan town, high school grad Nina Laramie heads out with her friends and is never seen alive again. Months later, her skeleton is found near a remote party spot in the forest. The ME determines Nina has been brutally raped and bludgeoned to death. Fear and anger ripple through this tight-knit community when the case goes cold. Thirty years later, Riley St. James, a Detroit PD assigned to Nina’s case, is determined to get her first big cold case win despite having a similar past to the victim. Relying on her investigative prowess and gut instinct, Riley tracks down a witness, who saw Nina Laramie’s murder. But as the truth comes to light, Riley must face the killers who want their secret to stay in the Hole in the Woods. Based on the 1989 true-life murder case of Shannon Siders of Newaygo County, Michigan. After the case went dormant, a Michigan cold case team formed in 2011 and uncovered new evidence that enabled them to arrest, try, and convict the killers, who were sent to prison for Shannon’s murder in 2015.
Jennifer Graeser Dornbush (Author), Byron Wagner, Elise Randall, Lauren Ezzo, Marni Penning, Timothy Howard Jackson (Narrator)
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River Rules is a small-town environmental suspense novel with a deep heart and powerful conscience. What the housing bubble didn’t break in Bridgeville—a small New England community blessed by the Connecticut River—greed, double-dealing, and rapid-fire change just might. Peter Russo, a part-time farmer and full-time rambler with his rescue dog, has a knack for conflict, and a burning desire to protect Bridgeville’s land and water from exploitation. His best buddy, John Tomassi, a local cop, doesn’t want to be his babysitter—nor does his brother, Jeff. Peter’s ex-lover, Carmen, has no use for him as she doubles-down on her profitable apple orchard. But Rachel, his niece, needs his partnership in a food truck. Peter’s trouble with Bridgeville’s bureaucracy reunites him with two of his former club baseball players, Marco Torres, now on the wrong side of the law, and Kenny Johnson, a young cop. Peter’s helping hand not only gives Marco the chance he needs, but Marco and Kenny find that there’s more that connects them than divides them. The food truck is a lifeline to almost everyone except Nancy, Peter’s old friend, sinking fast from health issues and the aftermath of date rape. Nobody’s famous and nobody’s rich except Brock Saunders, a local bully turned Ponzi-schemer and sexual predator. With Bridgeville life at the mercy of cultural crosswinds and economic forces seemingly beyond control, love, loss, baseball, and the search for truth create a spinning wheel of unexpected alliances, unsung heroes, and treachery.
Stevie Z. Fischer (Author), Byron Wagner (Narrator)
Audiobook
Fanocracy: Turning Fans Into Customers and Customers Into Fans
From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers' ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that's revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
David Meerman Scott, Reiko Scott (Author), Byron Wagner, David Meerman Scott, Reiko Scott (Narrator)
Audiobook
The Storm of the Century: Tragedy, Heroism, Survival, and the Epic True Story of America's Deadliest
In this gripping narrative history, the beloved NBC weather personality vividly brings to life the Great Gulf Hurricane of 1900, the deadliest natural disaster in American history. On the afternoon of September 8, 1900, 200-mile-per-hour winds and fifteen-foot waves slammed into Galveston, the prosperous and growing port city on Texas’s Gulf Coast. By dawn the next day, when the storm had passed, the city that existed just hours before was gone. Shattered, grief-stricken survivors emerged to witness a level of destruction never before seen: 8,000 corpses littered the streets and were buried under the massive wreckage. Rushing water had lifted buildings from their foundations, smashing them into pieces, while intensive winds had upended girders and trestles, driving them through house walls and into sidewalks. In less than twenty-four hours, one storm destroyed a major American metropolis—and awakened a nation to the terrifying power of nature. The Storm of the Century brings this legendary disaster and its aftermath into brilliant focus. No other natural disaster has ever matched the havoc caused by the awesome mix of winds, rains, and flooding that devastated this bustling metropolis and shocked a young, optimistic nation on the cusp of modernity. Exploring the impact of the disaster on a rising nation’s confidence—the pain and trauma of the loss and the determination of the response—Al Roker illuminates both the energy and the limitations of the American Century, and of nature itself.
Al Roker, William Hogeland (Author), Byron Wagner, William Hogeland (Narrator)
Audiobook
Dark Pools: The rise of A.I. trading machines and the looming threat to Wall Street
Dark Pools is the pacy, revealing, and profoundly chilling tale of how global markets have been hijacked by trading robots - many so self-directed that humans can't predict what they'll do next.It's the story of the blisteringly intelligent computer programmers behind the rise of these 'bots'. And it's a timely warning that as artificial intelligence gradually takes over, we could be on the verge of global meltdown. 'Scott Patterson has the ability to see things you and I don't notice.' Nassim Nicholas Taleb, New York Times bestselling author of Antifragile, Fooled by Randomness and The Black Swan
Scott Patterson (Author), Byron Wagner (Narrator)
Audiobook
A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the 'bots'- artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them. In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables. By then, the market that Levine had sought to fix had turned upside down, birthing secretive exchanges called dark pools and a new species of trading machines that could think, and that seemed, ominously, to be slipping the control of their human masters. Dark Pools is the fascinating story of how global markets have been hijacked by trading robots--many so self-directed that humans can't predict what they'll do next.
Scott Patterson (Author), Byron Wagner (Narrator)
Audiobook
How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, "information wants to be free." This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum-meting as viewership migrates online, and publishers face off against Amazon over the price of digital books. In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google's fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero. Fearless in its reporting and analysis, Free Ride is the busi-ness history of the decade and a much-needed call to action.
Robert Levine (Author), Byron Wagner (Narrator)
Audiobook
From the acclaimed author of A Tour of the Calculus and The Advent of the Algorithm, here is a riveting look at mathematics that reveals a hidden world in some of its most fundamental concepts. In his latest foray into mathematics, David Berlinski takes on the simplest questions that can be asked: What is a number? How do addition, subtraction, multiplication, and division actually work? What are geometry and logic? As he delves into these subjects, he discovers and lucidly describes the beauty and complexity behind their seemingly simple exteriors, making clear how and why these mercurial, often slippery concepts are essential to who we are. Filled with illuminating historical anecdotes and asides on some of the most fascinating mathematicians through the ages, One, Two, Three is a captivating exploration of the foundation of mathematics: how it originated, who thought of it, and why it matters.
David Berlinski (Author), Byron Wagner (Narrator)
Audiobook
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