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This inspiring memoir from sports and cultural icon Bill Walton recounts his devastating injuries and amazing recoveries, set in the context of his UCLA triumphs under John Wooden, his storied NBA career, and his affinity for music and the Grateful Dead.In February 2007, Bill Walton suffered a catastrophic spinal collapse-the culmination of a lifetime of injuries-that left him unable to move. He spent three years on the floor of his house, eating his meals there and crawling to the bathroom, where he could barely hoist himself up onto the toilet. The excruciating pain and slow recovery tested Walton to the fullest. But with extraordinary patience, fortitude, determination, and sacrifice-and pioneering surgery-he recovered, and now shares his life story in this remarkable and unique memoir. Walton grew up in San Diego in the 1950s and 1960s and was deeply influenced by the political and cultural upheavals of that period. Although he strongly identified with the cool people, particularly in music and politics, his greatest role model outside his family was super-straight UCLA basketball coach John Wooden, a thoughtful, rigorous mentor who seemed immune to the turmoil of the times. Although there was always tension and conflict between them, the two men would speak nearly every day for forty-three years, until Wooden's death at age ninety-nine. Despite a lifelong stuttering affliction Walton chose a career in broadcasting after his playing days ended. He eventually won an Emmy Award and other accolades for broadcasting and was recognized as a leading media pundit. John Wooden once said that no greatness ever came without sacrifice. Nothing better illustrates this saying than the real story of Walton's life. In his own words, Back from the Dead shares this dramatic story, including his basketball and broadcasting careers, his many setbacks and rebounds, and his ultimate triumph as the toughest of champions.
Bill Walton (Author), Bill Walton (Narrator)
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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in
THE GRATEFUL DEAD-Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Bill Walton, Brian Halligan, David Meerman Scott (Author), Bill Walton, Brian Halligan, David Meerman Scott (Narrator)
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Wooden: A Lifetime of Observations and Reflections On and Off the Court
NATIONAL BESTSELLER 'I am just a common man who is true to his beliefs.'--John Wooden Evoking days gone by when coaches were respected as much for their off-court performances as for their success on the court, Wooden presents the timeless wisdom of legendary basketball coach John Wooden. In honest and telling passages about virtually every aspect of life, Coach shares his personal philosophy on family, achievement, success, and excellence. Raised on a small farm in south-central Indiana, he offers lessons and wisdom learned throughout his career at UCLA, and life as a dedicated husband, father, and teacher. These lessons, along with personal letters from Bill Walton, Denny Crum, Kareem Abdul-Jabbar, and Bob Costas, among others, have made Wooden: A Lifetime of Observations and Reflections on and off the Court an inspirational classic.
John Wooden (Author), Beau Bridges, Bill Walton (Narrator)
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