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HBR's 10 Must Reads on Strategic Marketing
Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.
Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler, Theodore Levitt (Author), Bernard Setaro Clark, Susan Larkin (Narrator)
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HBR's 10 Must Reads on Change Management (including featured article 'Leading Change,' by John P. Ko
Most company's change initiatives fail. Yours don't have to. If you read (or listen to) nothing else on change management, listen to these ten articles (featuring 'Leading Change,' by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: lead change through eight critical stages; establish a sense of urgency; overcome addiction to the status quo; mobilize commitment; silence naysayers; minimize the pain of change; concentrate resources; and motivate change when business is good. This collection of bestselling articles includes: featured article 'Leading Change: Why Transformation Efforts Fail' by John P. Kotter, 'Change Through Persuasion,' 'Leading Change When Business Is Good: An Interview with Samuel J. Palmisano,' 'Radical Change, the Quiet Way,' 'Tipping Point Leadership,' 'A Survival Guide for Leaders,' 'The Real Reason People Won't Change,' 'Cracking the Code of Change,' 'The Hard Side of Change Management,' and 'Why Change Programs Don't Produce Change.'
Harvard Business Review, John P. Kotter, Renée Mauborgne, W. Chan Kim (Author), Bernard Setaro Clark, Susan Larkin (Narrator)
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Invest in Europe Now!: Why Europe's Markets Will Outperform the US in the Coming Years
The US markets are fundamentally changing. Changing to more match the European markets. This change will put significant stresses on US companies and equities. The result is likely that as the global economy recovers, Europe will rise faster, further, and stronger than the US markets. As we move out of the current financial crisis, wise investors will look overseas. Using the unique perspective of an author in Europe and the US, this book will outline the best ways to take advantage of the rapidly shifting global environment. Kotok and Sciaretta will teach readers what indicators to follow, what instruments and markets are best poised to grow, and how to avoid the various traps along the way.
David R. Kotok, Kathleen Stephansen, Vincenzo Sciarretta (Author), Bernard Setaro Clark (Narrator)
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Getting Started in Mutual Funds, 2nd Edition
Getting Started in Mutual Funds, Second Edition is an overhaul of the original edition that includes everything from Morningstar's new matrix of evaluating a fund's investment style to implementing mutual funds into long-term investment strategies in retirement plans. Hall, of course, keeps the basics like how to read a prospectus, how to evaluate ongoing fees and expenses, and how to evaluate a fund's performance. New chapters include information on exchange-traded funds (how they compare to mutual funds in terms of performance, risk and fees) and how mutual funds have been incorporated into commodity and futures investing.
Alvin D. Hall (Author), Bernard Setaro Clark (Narrator)
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Two Gentlemen of Lebowski: A Most Excellent Comedie and Tragical Romance
What if William Shakespeare had written The Big Lebowski? The Dude has met the Bard, and he doth abide. Join "The Knave" and Sir Walter on a wild tale of mistaken identity, kidnapping, bowling, and a rug that, in faith, really tied the room together, in a sidesplitting Shakespearean comedy of errors and ninepins, told in five glorious acts of iambic pentameter and impeccable period prose. Already a theatrical hit and a worldwide viral phenomenon.
Adam Bertocci (Author), Bernard Setaro Clark (Narrator)
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Blip Korterly kicks off a game of graffiti tag on a local overpass by painting a simple phrase: "Uh-oh." An anonymous interlocutor writes back: "When?" Blip slyly answers: "Just a couple of days." But what happens in just a couple of days? Blip is arrested; his friend, Dr. Flake Fountain-a molecular biologist-is drafted into a shadow-government research project conducting experiments on humans. The virus being tested-cleverly called "the Pied Piper"-renders its victims incapable of symbolic capacity; that is, incapable of communication. Is this biological weaponry? What would happen if it were let loose on the world? Does a babbling populace pose a threat or provide an opportunity for social evolution?This novel's absurd, larger-than-life characters speak in exuberant prose that is as satirical as it is playful, as full of implications as it is full of mirth. It's no wonder Just a Couple of Days has become an underground cult classic
Tony Vigorito (Author), Bernard Setaro Clark (Narrator)
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THEY ARE THE MOST FEARED MERCENARY COMPANY THE KINGDOM HAS EVER KNOWN. Led by Yulan, their charismatic captain, the Free have spent years selling their martial and magical skills to the highest bidder -- winning countless victories that have shaken the foundations of the world. Now they finally plan to lay down their swords. Yet when Yulan is offered a final contract, he cannot refuse -- for the mission offers him the chance to erase the memories of the Free's darkest hour, which have haunted him for years. As the Free embark on their last mission, a potent mix of loyalty and vengeance is building to a storm. Freedom, it seems, carries a deadly price.
Brian Ruckley (Author), Bernard Setaro Clark (Narrator)
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The Rush: America's Fevered Quest for Fortune, 1848-1853
A riveting portrait of the Gold Rush, by the award-winning author of Down the Great Unknown and The Forger's Spell. In the spring of 1848, rumors began to spread that gold had been discovered in a remote spot in the Sacramento Valley. A year later, newspaper headlines declared "Gold Fever!" as hundreds of thousands of men and women borrowed money, quit their jobs, and allowed themselves- for the first time ever-to imagine a future of ease and splendor. In THE RUSH, Edward Dolnick brilliantly recounts their treacherous westward journeys by wagon and on foot, and takes us to the frenzied gold fields and the rowdy cities that sprang from nothing to jam-packed chaos. With an enthralling cast of characters and scenes of unimaginable wealth and desperate ruin, THE RUSH is a fascinating-and rollicking-account of the greatest treasure hunt the world has ever seen.
Edward Dolnick (Author), Bernard Setaro Clark (Narrator)
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One of Time Magazine's Ten Best Books of 2014 Selected by NPR, Slate, and Kirkus as one of the Best Books of 2014 Shortlisted for the Pacific Northwest Book Award Three young adults grapple with the usual thirty-something problems--boredom, authenticity, an omnipotent online oligarchy--in David Shafer's darkly comic debut novel. The Committee, an international cabal of industrialists and media barons, is on the verge of privatizing all information. Dear Diary, an idealistic online Underground, stands in the way of that takeover, using radical politics, classic spycraft, and technology that makes Big Data look like dial-up. Into this secret battle stumbles an unlikely trio: Leila Majnoun, a disillusioned non-profit worker; Leo Crane, an unhinged trustafarian; and Mark Deveraux, a phony self-betterment guru who works for the Committee. Leo and Mark were best friends in college, but early adulthood has set them on diverging paths. Growing increasingly disdainful of Mark's platitudes, Leo publishes a withering takedown of his ideas online. But the Committee is reading--and erasing--Leo's words. On the other side of the world, Leila's discoveries about the Committee's far-reaching ambitions threaten to ruin those who are closest to her. In the spirit of William Gibson and Chuck Palahniuk,Whiskey Tango Foxtrot is both a suspenseful global thriller and an emotionally truthful novel about the struggle to change the world in- and outside your head.
David Shafer (Author), Bernard Setaro Clark (Narrator)
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It's 2127, and the future is at stake . . . Abdi Taalib thought he was moving to Australia for a music scholarship. But after meeting the beautiful and brazen Tegan Oglietti, his world was turned upside down. Tegan's no ordinary girl - she died in 2027, only to be frozen and brought back to life in Abdi's time, 100 years later. Now, all they want is for things to return to normal (or as normal as they can be), but the government has other ideas. Especially since the two just spilled the secrets behind Australia's cryonics project to the world. On the run, Abdi and Tegan have no idea who they can trust - and, when they uncover startling new details about the program, they realize that thousands of lives may be in their hands. Karen Healey offers a suspenseful, page-turning companion to When We Wake that will keep readers on the edge of their seats and make them call into question their own ideas about morality -- and mortality, too.
Karen Healey (Author), Bernard Setaro Clark (Narrator)
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The nightmares have returned. Something, or someone, wants to drag Julia Davidson back into a dreadful conflict she assumed was a distant memory. Was this, like before, the echo of another person's dream? Is she responsible to rescue faces she doesn't recognize but can't forget? Do the murky images suggest she has a part to play in whatever ominous events lie ahead? Things are finally looking up for Matthew Adams. As the top earner at MedCom Associates he has started to crawl out of the financial hole created during his "dark days." And now, out of the blue, a mysterious woman invites him to join a confidential research initiative. She says it will ease the mounting economic crisis. But at what cost to Matthew's fragile sanity, and his tortured soul? Pastor Alex Ware faces a serious problem. The honeymoon period at Christ Community Church has ended. The finance committee says they can't afford another year of dwindling income and dismal growth. The board wants action, now! Aging parishioners would gladly allocate a portion of their estate to help. But only if Alex stops condemning the transition industry and starts affirming what the Youth Initiative calls "our heroic volunteers." In Fatherless and Childless, Dr. James Dobson and Kurt Bruner depicted a time in which present-day trends come to sinister fruition. This eagerly awaited conclusion vividly imagines what happens when God's image on earth is exchanged for the horrors of a GODLESS world.
James C. Dobson, James Dobson, Kurt Bruner (Author), Bernard Setaro Clark, Kurt Bruner (Narrator)
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The second installment in the riveting new trilogy from Dr. James Dobson and Kurt Bruner transports readers to a not-too-distant future when the young and healthy strain under the burden of a rapidly aging population. Everyone is nervous about how Judge Victor Santiago will rule. The case involved the tragic demise of a loving mother and her disabled son. A common medical procedure has somehow created havoc across the legal and economic landscape. The president's popular Youth Initiative is losing momentum. Political and economic fortunes are at stake. That's why someone, somewhere, would rather put the judge in his grave than risk a wrong decision. Tyler Cain, a once respected police detective turned sleazy private investigator, has been pulled into the middle of events way above his pay grade. He hopes the case will restore some measure of dignity. But does he have what it takes to find the potential assassin before time runs out? He seeks help from Julia Davidson, a newly married journalist, who finds herself torn between the influence she craves and the husband she loves. She wants significance. But he wants a child. In Fatherless, Dr. James Dobson and Kurt Bruner depicted a time in which present-day trends come to sinister fruition. This eagerly awaited follow-up vividly imagines what happens when the abiding joys of parenthood are exchanged for the gradual deterioration of a CHILDLESS world.
James C. Dobson, James Dobson, Kurt Bruner (Author), Bernard Setaro Clark, Kurt Bruner (Narrator)
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