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Audiobooks Narrated by Andrea Ericson
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In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms is viral marketing. Whether you're promoting a product in a hilarious new way or engaging millions of consumers with a cleverly designed advertising hook, viral marketing is a powerful and profit-generating tool that the most business-savvy individuals and companies are using all around the world. If you want to stand in the Internet's constantly shifting spotlight, learning the basics and benefits of viral marketing is essential, which is precisely what this book will do!
You may hear the term - business development - bandied about in the business world. But if someone says "I work in business development" what exactly does that mean? Business development is a somewhat fluid term and if you ask ten different people, you may get ten different definitions. Nonetheless, as we move through this book we will try to develop a basic understanding of business development.
Do you want to take control of your financial life but don't know where to start looking for information? Have you been contemplating the idea of investing but lack the guidance needed to kick start your way into your financial endeavors? If your answer is yes, you've come to the right place. The following book is designed for enterprising people like you, aspiring investors wishing to grasp the essentials of investing, discover the opportunities the financial industry has to offer and to expand their financial expertise in order to develop a proper investment strategy. The information gathered here will help you discover everything from how to read the market, how to choose a broker, how to assess financial risk, respectively why planning is important to tips to beating the market, investing in businesses you are familiar with, how to think and act like an owner, and guidelines for growing your wealth. Here, we've put together some of the proven rules and fundamental instructions to help demystify the topic of investing. Think of it as a handy, easy-to-use guide to get you started in an area that you want to study and understand.
Today, businesses change, grow, and fail at an ever-increasing pace. The marvel of modern technology and instant communication has made change occur at an ever quickening speed. To keep up, all companies must innovate and change. Innovation is a major buzzword, and one that everyone understands is central to the sustained success of a company. However, in order for innovation to succeed, often certain changes must take place within the company - and in order for those changes to occur successfully, you need change management. This book includes: - What is Change Management - Types of Change - When is the Right Time for Change - Eight Steps to Successful Change - Nudge Theory - Keys to Successful Change Management
When you are starting your own venture startup, the last thing you want to focus on is failure. Nevertheless, if you explore the common reasons for failure in advance, you will be significantly less prone to succumb to them yourself. This book is a collection of the main reasons why startups come up short and tips for avoiding them.
Disruptive innovation is a popular and powerful concept in the business world -- and one that any businessperson should become familiar with if they intend to stay at the forefront of their industry. This book offers a detailed discussion of disruptive innovation -- what it is, how the term evolved, who created it, and why some people disagree with the theory. This book contains: What is disruptive innovation? Disruptive innovation: history of a concept Innovators Dilemma Everyday Examples What disruptive innovation means for a business.
No matter what stage of life you are at, and regardless of your personal circumstances or financial position, all of us have hopes and dreams for the future. Some people have small aspirations, while some of us like to dream big. But just how do we go about making these dreams reality? One solution is to create a life road map, where you set goals to guide you over the next few decades. Research has proven that individuals who set goals and targets for themselves - whether it be in their personal or professional lives - are likely to do better than those who are content to amble along not really planning for the future at all. When you apply goal setting to your finances or your business, the results are even more profound. Through this book you'll discover why goal setting is so important and how a little time and effort on your part to create a robust life plan can really help boost your finances and lay the foundations for exactly the kind of future you want for you, your family, and your business.
TOP Business Models will give you insight into the most effective business models around today and tell you why these work. There will be indicators as to the elements of these models that make them the success stories that they are today, judging by the phenomenal success of the companies from which these business models come.
The risk when venturing into a new business from scratch is that you can easily get so absorbed by building your business that you forget to clearly establish where you want your business to go in the long-term. That is why you see very few people conscious enough to direct their attention not only on the entering aspect but also on the exiting one. You need to be aware of the advantages of planning the finish just as you're starting up. Exit Strategy: The Art of Getting Out Smartly teaches about the importance of making exit-planning part of your start-up planning. Besides the fact that it's healthy and common sense to consider that one day you will leave that business already having in mind alternatives and the way in which to do it will make the whole process much easier and increase the chances that your decisions will be those that will best serve you.
In today's ever-changing economic climate, there has never been a better time to give your finances a health check, and ensure your current and future financial needs are protected. As individuals this can mean making sure your family and future retirement plans are safeguarded, while as business owners it can mean making the right investments to ensure your company keeps growing and attaining any future goals. But what exactly is Financial Planning? It's a process of financial examination and protection that is often misunderstood. The overall goal is to integrate taxes, insurance policies, and investment portfolios into an all-inclusive plan that helps individuals and businesses comprehensively maximize their assets to ensure they reach their financial goals. Financial Planning can encompass; - Budgeting - Reduction of debts - Management of taxes and insurances - Risk management - Planning for retirement - Education funding - Allocating investments and assets - Estate planning In this easy to follow guide, I will explain Financial Planning to you in plain English cutting out the needless jargon and phrases that can be all too confusing. Whether you are overhauling your personal finances, or consolidating the finances of your business, this book will help set you on the path to clear understanding and financial security.
One of our goals in life, and it is probably one of the most important, is to build a career, to become financially independent and to have the satisfaction that we are doing what we have set for ourselves. Getting to the top depends on a lot of things - dedication, hard work, coming up with viable strategy plans, building the mindset of a winner and a lot more, as you will see further on. In this book we are going to talk about each of the steps that are to be taken by you, as the leader of your company, as a CEO.
The concepts that form the fundamental principles of Lean were initially developed by Taiichi Ohno in the creation of the venerated Toyota Production System (TPS). Ohno employed techniques such as jidoka (intelligent automation), Just-in-Time manufacturing, Kanban (visual ordering systems), kaizen (continuous improvement), and Heijunka (production balancing) to revolutionize production in Toyota's vehicle manufacturing plants. In his book, The Machine that Changed the World, James Womack christened the TPS a Lean system and the term has since been used to describe any manufacturing or operating system that utilizes a similar methodology. Lean helped Toyota race ahead of GM to take the top-spot in global vehicle manufacture, and it has since laid the foundation for phenomenal success in myriad companies and organizations. Lean is extremely versatile, as can be seen in the profound effect it has had on the success of organizations in wide-ranging sectors of business: from manufacture to government administration. This versatility does not end with the overhaul of company cultures and production systems in different industry sectors. Lean can be adapted and utilized on a much smaller scale: project management.
