Sales & Retail Audiobooks | Business & Economics

[German] - Die Konsensfabrik: Die politische Ökonomie der Massenmedien

Mit 'Manufacturing Consent' legten Edward S. Herman und Noam Chomsky im Jahr 1988 ein umfassendes Werk zur Funktionsweise der Massenmedien in kapitalistischen Demokratien vor, das heute als eine der meistgelesenen Studien zum Thema gilt. Fein und detailliert zeigen die Autoren, wie die Medien einen gesellschaftlichen Konsens herstellen, der den herrschenden wirtschaftlichen und politischen Interessen folgt. Diese Einflussnahme erfolgt aber nicht durch dunkle, verschwörerische Mächte im Hintergrund, sondern durch die ökonomischen Bedingungen der Medienlandschaft, die Chomsky und Herman analysieren und dabei Themen in den Blick nehmen wie: Eigentumsverhältnisse, Anzeigengeschäft, Quellenabhängigkeit, die Grenzen des Sagbaren und politische Einflussnahme sowie implizite gesellschaftliche Ideologien. Sie zeigen auf, wie Fragen formuliert und Themen ausgewählt werden, und machen die Doppelmoral sichtbar, die der Darstellung freier Wahlen, einer freien Presse und staatlicher Unterdrückung zugrunde liegt. Mit 'Die Konsensfabrik' liegt der Klassiker von Chomsky und Herman erstmals auf Deutsch vor und hat nichts von seiner Aktualität verloren. Mit Vorwort von: Uwe Krüger, Holger Pötzsch und Florian Zollmann

Edward S. Herman, Noam Chomsky (Author), Markus Böker (Narrator)

Audiobook

Sales Job Interview Questions and Answers

This audiobook is narrated by a digital voice. Sales Job Interview Questions and Answers: Expert Tips for Acing Your Interview and Landing Your Dream Job' is the ultimate guide for anyone preparing for a sales job interview. In this book, you will find a list of sales job interview questions and answers, along with expert tips and strategies for answering them effectively. The questions are designed to assess your skills, experience, and personality traits that are essential for a successful career in sales. The sales interview questions and answers book offers insights into how to research the company, provides advice on how to highlight your achievements, demonstrates your communication skills, and shows your passion for sales. With this sales interview questions book, you will learn how to prepare for your sales job interview, how to answer the most challenging questions, and how to make a great impression on the interviewer. You will also find tips on how to follow up after the interview and negotiate a competitive salary. Whether you are a seasoned sales professional or just starting your career, 'Sales Job Interview Questions and Answers' is a must-read book for anyone who wants to succeed in sales. With practical advice and real-world examples, this book will help you ace your interview and land your dream job in sales.

Chetan Singh (Author), Digital Voice Parag G (Narrator)

Audiobook

The Sales Agility Code: Deploy Situational Fluency to Win More Sales

The world of sales has become less predictable and more competitive in recent years. Buying decisions are more complex, differentiation between suppliers is difficult to discern, and high-quality information is readily available. The salespeople who excel are agile-choosing a path based on the buying situations they face and continually re-assessing those choices. In The Sales Agility Code, leaders at industry-leading sales training and development firm VantagePoint Performance help you learn and replicate what the highest-performing salespeople do to succeed in an unpredictable and ever-changing market. This groundbreaking guide teaches you how to shift to a buyer-focus perspective and assess customer situations from multiple perspectives; make sense of buyers' situations by considering and weighing all available data and your own insights; choose a sales approach that aligns with the customer situation with your prioritized sales objective; execute a variety of sales tactics that will move the sales opportunity forward; and make in-the-moment adjustments as the buyer's situation evolves. With The Sales Agility Code, you have everything you need to understand the buyer, the buying situation, and the buyer's needs so you can consciously choose the best approach for each stage in each deal-which will invariably result in more sales.

Lisa Sottosanti Doyle, Michelle Vazzana Phd, Michelle Vazzana, Phd (Author), Rosemary Benson (Narrator)

Audiobook

[German] - So geht Listbuilding: …ganz ohne Social Media Herumgeposte

Seit Corona ist es besonders schlimm: UnternehmerInnen aus allen verschiedenen Branchen wollen panikartig online gehen. FOMO ist angesagt. FOMO steht für 'Fear Of Missing Out' – die Angst etwas Wichtiges zu versäumen. Doch da kaum jemand weiß, was 'online gehen' tatsächlich bedeutet und was zu tun ist, verfallen viele Selbständige in blanken Aktionismus. 'Hauptsache irgendetwas tun!' ist die Devise. Und so werden tonnenweise Social Media Posts verfasst, Geld in Suchmaschinen-Optimierung und Online Ads investiert, Webinare abgehalten und so einiges mehr. Wie kopflose Hendln (so nennen wir in Österreich die Hühner) versuchen UnternehmerInnen, auf den Online Zug aufzuspringen und ein Stück des Kuchens abzubekommen. Zurück bleiben sie meist mit hängender Zunge und dem Gefühl, dass dieses Online Marketing nichts für sie ist. Meike Hohenwarter hat sich als Online Kurs Erstellerin und Digitale Strategin im letzten Jahrzehnt einen Namen in der Branche gemacht. Viele nennen sie sogar die 'Online Kurs Queen'. In diesem Buch wirft sie einen gechillten Blick auf das kopflose Treiben und zeigt dir, wie du zuerst einmal die Schnappatmung in den Griff bekommst und dann ruhig und überlegt - und vor allem strategisch - eine Liste von echten Fans aufbaust, die dich tatsächlich deinen Zielen näherbringt. Genialer Bonus im Buch: 11 Expertinnen geben in der Bonus-Sektion ihre wertvollen Tipps, wie sie sich ihre Liste aufgebaut haben. Im kostenlosen Download-Bereich zum Buch kannst du dir auch ihre Interviews ansehen und erhältst noch mehr Ressourcen für dein Listbuilding.

Meike Hohenwarter (Author), Meike Hohenwarter (Narrator)

Audiobook

Shopify For Dummies

Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet As the platform of choice for over one million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started? In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping. The book will help you: - Manage and market your inventory, including how to create collections and upload multiple products and images with a single click - Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google - Discover how to make the most of Shopify's countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard. - Set shipping prices and rules, and create shipping accounts with Australia Post

Paul Waddy (Author), Grant Cartwright (Narrator)

Audiobook

[Spanish] - Más storytelling, menos ¿y a mi qué?: Descubre cómo comunicar tus ideas y contenidos par

Comunicarte de forma clara y efectiva es más crucial que nunca Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas. Este libro te dará la confianza para estructurar y comunicar tus ideas y contenidos de forma clara, efectiva y memorable. Aprenderás cómo llevar tu storytelling al siguiente nivel, para que tus ideas impacten emocionalmente en quien más te importa. “Nunca había recibido un asesoramiento tan contundente y tan orientativo. Fue básico que estuviese Juan Luis al lado mío, incitándome a que me soltara, a que fuese yo al comunicar. Así como en su momento tuve entrenadores y directivos que me ayudaron en mi carrerao asesores en cuanto al tema de inversiones, Juan Luis me guio en esta faceta que era nueva para mí. Me apoyó mucho en estructurar lo que pensaba y traducirlo en palabras para convencer y conseguir algo importante. Gracias a eso no me resultó difícil; se me hizo hasta sencillo”. —HUGO SÁNCHEZ, el mejor jugador en la historia de México. “Fue increíble trabajar con Juan Luis. Fue muy puntual en las cosas que hay que tener presente [al hablar en público]: cómo ser contundente, qué tan larga debe ser cada oración y cómo dejar un mensaje preciso. Todos esos tips hicieron que mi mensaje fuera perfecto. Eso lo hace un gran profesional en su área: la comunicación de cualquier tipo, ya sea un video, una grabación, un documental o un libro”. —LORENA OCHOA, golfista número 1 del mundo por cuatro temporadas consecutivas. “Crecí muchísimo como conferencista al trabajar con Juan Luis. La diferencia fue radical. Sabe perfecto qué pregunta hacerte para indagar en eso quequieres comunicar y te entrena para que no pierdas la atención del público y que tu comunicación sea eficiente e interesante”. —OLIVIA PERALTA, empresaria, autora y presentadora de televisión. “Si quieresaprender sobre escucha activa, cómo elaborar preguntas profundas y cómo organizar la comunicación de tus ideas para que sea efectiva, no te puedes perder este libro”. —LEON KRAIG, exCEO Mars México y expresidente Mars Pet Care LatAm.

Juan Luis R. Pons (Author), Juan Luis R. Pons, Noé Velázquez (Narrator)

Audiobook

[Spanish] - Plan de Marketing digital Paso a Paso. Cómo desarrollar una estrategia de ventas escalab

El plan de marketing digital centra los esfuerzos y recursos en el público objetivo para un rápido crecimiento comercial. Lejos del marketing tradicional, lo que da poder a estas estrategias es la personalización, que permiten resultados sorprendentes con un presupuesto reducido. El profesor Joe Blanton y su adjunto Pierce Lynch explican aquí con un vocabulario claro y accesible como crear un plan hacer crecer el negocio con publicidad rentable multiplicando las ventas de manera exponencial y sosteniendo el éxito de la transformación con estrategias de branding Qué conseguirás - conectar con clientes potenciales con éxito - crear, diseñar y ejecutar campañas efectivas de marketing digital - conocer y segmentar a tu audiencia para alcanzar los objetivos de tu marca - analiza métricas claves para la tomar de decisiones a lo largo de tu estrategia Qué aprenderás en este libro: - Fundamentos del marketing moderno: creación del buyer persona, traffic Journey, embudo de ventas, mapa de contenidos, construcción del Brand de tu negocio desde las PR - Creación de tu propio kit de herramientas de marketing digital: exactamente cómo funcionan las herramientas de marketing digital y cómo usarlas - Marketing digital en acción: cómo organizar e implementar campañas que alcancen y conviertan a escala con redes sociales y publicidad rentable - Diseño de estrategia digital: cómo estructurar su estrategia de marketing digital para ahorrar dinero y obtener resultados Es un libro para principiantes escrito por expertos. Deja de realizar acciones de marketing dispersas y comienza a seguir un plan integral confiable y sólido para construir un negocio exitoso. No pierdas la oportunidad de llevar tu negocio a otro nivel

Joe Blanton, Pierce Lynch (Author), Sonia De Juana (Narrator)

Audiobook

Work from Home Hacks: A Guide to Remote Work Success. Learn How to Achieve Work-Life Balance and Boo

Work from Home Hacks: A Guide to Remote Work Success. Learn How to Achieve Work-Life Balance and Boost Your Productivity While Working from Home In recent years, remote work has become increasingly popular. With the global pandemic in 2020, many companies and employees were forced to quickly adapt to working from home. Working from home has numerous advantages, including greater flexibility, no commuting, and more control over your environment. However, it also presents some unique challenges, such as distractions from family members, difficulty separating work and home life, and the need to self-motivate. This audiobook is packed with practical tips and actionable advice for staying focused, motivated, and successful while working from home. From creating a productive workspace to developing healthy habits and routines, 'Work From Home Hack' offers a wealth of insights and strategies for making the most of your work-from-home setup. You'll learn how to manage your time effectively, stay organized and focused, and maintain a healthy work-life balance - all while enjoying the freedom and flexibility of remote work. This audiobook will cover the following topics: - Introduction to Remote Work - Creating a Productive Workspace - Time Management and Organization - Self-Motivation and Discipline - Communication and Collaboration - Self-Care and Wellness - Overcoming Common Productivity Challenges - Future of Remote Work - And many more! If you want to learn more, scroll up and click “add to cart” now!

Trevor Tamboline (Author), Steve King (Narrator)

Audiobook

The Remote Work Playbook Bundle, 2 in 1 Bundle: Work From Home While You Roam and Work from Home Hac

The Remote Work Playbook Bundle, 2 in 1 Bundle: Work From Home While You Roam and Work from Home Hacks Introducing 'The Remote Work Playbook Bundle' – your ultimate guide to mastering the art of remote work and unleashing your productivity while achieving a perfect work-life balance. This audiobook bundle includes two essential titles that equip you with the skills and strategies needed to thrive in the remote work landscape. In 'Work From Home While You Roam: A Digital Nomad's Guide to Building a Successful Remote Career,' embark on a transformative journey with expert insights and practical tips to lead a fulfilling digital nomad lifestyle. Discover how to leverage remote work opportunities, create a sustainable income, and explore the world while maintaining professional excellence. Next, dive into 'Work from Home Hacks: A Guide to Remote Work Success.' Uncover a treasure trove of proven hacks and techniques to optimize your remote work experience. From setting up an efficient home office to mastering time management, this audiobook empowers you to enhance productivity, maximize efficiency, and strike the perfect work-life harmony. Whether you're a seasoned digital nomad or newly transitioning to remote work, 'The Remote Work Playbook Bundle' is your ultimate companion for excelling in the remote work arena. Let these audiobooks be your mentors, guiding you through the challenges and triumphs of remote work, and unlocking the keys to success in the modern professional landscape. Get ready to embrace flexibility, boost productivity, and take control of your remote career like never before!

Raymond Worth, Trevor Tamboline (Author), Steve King (Narrator)

Audiobook

[Spanish] - Cómo Ganar Dinero por Internet con OnlyFans y Marketing Digital: Guía para Emprendedores

Esta guía para ganar dinero por Internet sirva para CUALQUIERA. Puedes ganar dinero con marketing digital tanto si quieres mostrar tu cara como si no, tanto hombre como mujer, desde cualquier sitio y sin habilidades previas. Puedes ser marketer, modelo independiente, propietario de agencia de modelos, manager, chatter, copywriter, reclutador, experto en tráfico en Reddit... Las oportunidades son infinitas en esta nueva industria en la que casi NO HAY COMPETENCIA. Lo que es OnlyFans Management (OFM). Con esta lectura aprenderás todo lo que necesitas saber para iniciar o escalar un negocio millonario con onlyfans y otras vías de monetización. Dominarás las redes sociales y otras ESTRATEGIAS SECRETAS para convertir a desconocidas en poderosas creadoras de contenido e influencers de la noche a la mañana gracias al poder de la tecnología. ¿Qué encontrarás? Primer paso: antes de empezar el juego, calentando motores Segundo paso: ventas masivas Tercer paso: escala el negocio Bonus #1: acuerdos entre modelos y agencias Bonus #2: top herramientas Bonus #3: principales de errores modelos principiantes y cómo evitarlos Bonus #4: cómo ganar dinero con OnlyFans y marketing digital sin mostrar la cara Bonus #5: la mentalidad necesaria para tener éxito con un negocio online propio basado en la creación de contenido Bonus # 6: ¿cuáles son las cualidades de una modelo top 1 %? Tendrás acceso gratis a la COMUNIDAD PRIVADA. Toda la ayuda que necesitas para tener grandes resultados en el menor tiempo posible. Empieza a tomar acción y consigue ya tu copia de este libro.

Only Modeling (Author), Melina Colmenares (Narrator)

Audiobook

Optimize Your Shopify Store

Optimize Your Shopify Store: From Good to Great - Transforming Your Online Business for Success In the highly competitive world of e-commerce, having a good online store is simply not enough. To thrive and outshine the competition, you need to take your Shopify store from good to great. But how can you unleash the full potential of your online business and achieve remarkable success? This transformative audiobook is your guide to unlocking the secrets of optimization and revolutionizing your Shopify store. Packed with proven marketing strategies, conversion optimization techniques, and industry insights, it equips you with the tools and knowledge to transform your online business into a profit-generating powerhouse. Discover the art of creating a seamless user experience that captivates visitors and keeps them coming back for more. From optimizing your product listings to enhancing your website design and navigation, you'll learn how to create a user-friendly environment that drives conversions and maximizes sales. Harness the power of data analytics to make informed decisions and continuously refine your marketing and advertising efforts. From targeted customer acquisition to effective email marketing and social media campaigns, you'll gain invaluable insights on how to engage your audience and build a loyal customer base. If you're ready to transform your Shopify store and propel your online business to new heights, 'Optimize Your Shopify Store: From Good to Great - Transforming Your Online Business for Success' is your indispensable companion. Leave mediocrity behind and unlock the untapped potential of your Shopify store. Get your copy of 'Optimize Your Shopify Store' and embark on a transformative journey that will revolutionize your online business and set you on the path to remarkable success.

Kelsey Lavers (Author), John Hays (Narrator)

Audiobook

Elevate Your Shopify Business Bundle, 2 in 1 Bundle

Elevate Your Shopify Business Bundle, 2 in 1 Bundle: Build Your Shopify Brand and Optimize Your Shopify Store Take your Shopify venture to soaring new heights with the 'Elevate Your Shopify Business' Audiobook Bundle. This carefully curated duo is your definitive guide to mastering the art of online entrepreneurship and optimizing your Shopify store for unparalleled success. In 'Build Your Shopify Brand: Mastering the Art of Building a Memorable and Profitable Online Business,' you'll embark on a transformative journey into the world of e-commerce. Uncover the secrets to crafting a brand that not only captivates your audience but also leaves an indelible mark in a competitive digital landscape. Learn to harness the power of storytelling, strategic marketing, and customer engagement to build a thriving online presence that resonates with your target market. Complementing this, 'Optimize Your Shopify Store: From Good to Great - Transforming Your Online Business for Success' is your gateway to unlocking the full potential of your Shopify store. Dive deep into the art of user experience, conversion optimization, and strategic design that captivates and converts visitors into loyal customers. From navigation to checkout, you'll learn how to create a seamless shopping journey that drives revenue and establishes your brand as a true industry leader. This audiobook bundle encapsulates the essence of e-commerce excellence, offering you actionable insights, proven strategies, and expert guidance to elevate your Shopify business to extraordinary heights. Are you ready to transform your Shopify venture from ordinary to extraordinary? Immerse yourself in the 'Elevate Your Shopify Business' Audiobook Bundle and embark on a journey toward online success that's as memorable as it is profitable. Your path to e-commerce greatness starts here.

Kelsey Lavers, Ron Basten (Author), John Hays (Narrator)

Audiobook

Sales & Retail Audiobooks in Business & Economics