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Marketing & Advertising Audiobooks in Business & Economics
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Surprising rules for successful monetization
In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.
A direct challenge to the status quo 'spray and pray' style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Ca$hvertising.
Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal "you and me" approach and learn how to sell without expressing the typical appearance of salesmanship.
Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren't worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond-the whole purpose of advertising!
Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.
Side Hustle Success Bundle, 2 in 1 Bundle: Stay-at-Home Side Hustle and Side Hustle to Full Time Business
Ready to transform your passion into a profitable venture? Dive into the 'Side Hustle Success Bundle' – a game-changing duo of audiobooks that will guide you through the journey of building a thriving side hustle and scaling it into a full-time business.
Stay-at-Home Side Hustle:
In the first audiobook, 'Stay-at-Home Side Hustle,' you'll discover ingenious ways to leverage your skills and talents from the comfort of your home. Uncover a world of remote work opportunities, online businesses, and creative ventures that can help you earn extra income without leaving your house. Whether you're a stay-at-home parent, a student, or simply seeking financial freedom, this guide offers a treasure trove of ideas to kickstart your journey toward side hustle success.
Side Hustle to Full-Time Business:
Take your side hustle ambitions to the next level with 'Side Hustle to Full-Time Business.' This audiobook reveals the strategies and tactics required to scale your side gig into a sustainable, full-fledged enterprise. Dive into the art of branding, marketing, and business expansion. Learn how to transition from part-time entrepreneurship to a thriving career, making your passion your paycheck.
Empower Your Entrepreneurial Journey:
Whether you're starting from scratch or already running a side hustle, the 'Side Hustle Success Bundle' equips you with the knowledge and inspiration to achieve your entrepreneurial dreams. These audiobooks are packed with actionable advice, real-world success stories, and the insights needed to turn your side hustle into a thriving and fulfilling venture.
Don't just dream about financial freedom – take the first steps towards making it a reality. Start your journey toward side hustle success with the 'Side Hustle Success Bundle' today!
Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.
This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.
Author Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He's discovered that the best tool for this moment is email.
Dunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, business coaches, fitness instructors, a heavy metal band, and more. You'll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs.
A customer experience roadmap to transform your business and culture.
Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve.
Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.
Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers' lives. Bliss shares her tools for leading your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.
Including over forty accounts of actions by customer leadership executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine.
Die meisten Selbstständigen finden es abschreckend, sich verkaufen zu müssen. Sie möchten mit ihrer Arbeit Menschen unterstützen, ohne dabei zum Selbstdarsteller oder Marktschreier zu werden.
Gehörst du dazu?
Dann habe ich eine gute Nachricht für dich:
Marketing hat nichts mit Selbstdarstellung zu tun, sondern mit Strategie und Kommunikation.
Es geht nicht darum, dich anzupreisen und dich in unzähligen Marketingmaßnahmen auszupowern, sondern darum, dein Business strategisch so auszurichten und deine Kommunikation so zu gestalten, dass du mühelos die richtigen Kunden gewinnst.
In diesem Buch zeige ich dir, um wie viel einfacher dein Marketing wird, wenn du es strategisch angehst. Strategisches Marketing hilft dir dabei, entspannt die richtigen Kunden zu gewinnen, ohne dabei viel Zeit oder Geld zu investieren oder zum Marktschreier zu werden.
This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, 'engineering of consent.' During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would 'Make the World Safe for Democracy'. The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
The Financial Advisor’s Definitive Guide to Niche Marketing
In Uncomparable, veteran financial services marketing consultant Kristen Luke challenges the traditional concept of striving to be the best financial advisor in the industry. Instead, encourages financial advisors to become 'uncomparable' by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being 'better' than the competition is not enough because you can be surpassed by other financial advisors who add just one additional service or implement a slightly superior approach.
In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space.
This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele. With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace, Uncomparable will allow you to find your path to marketing success.
Todavía hay un negocio digital que no está saturado, en el que puedes entrar sin inversión y hacer dinero rápido. ¿Por qué es tan rentable? Porque es una tema tabú, desconocido, sobre el que casi no hay información.
En este libro encontrarás una guía para emprender online y conseguir resultados que te cambiarán la vida en un tiempo récord. Es una lectura práctica, al grano, donde solo encontrarás acciones concretas que realizarás y te harán ganar toda la pasta, plata o lana que quieras.
No necesitas conocimientos previos y no importa en qué país estés, si tienes conexión a Internet puedes conseguirlo, solo debes seguir las instrucciones que aquí encontrarás. No dejes pasar esta oportunidad, hazte con tu copia antes de que sea demasiado tarde.
Imagine your website attracting hordes of visitors, influencing minds, and resonating with hearts worldwide from scratch, building an empire not through sheer investment, but organically. 'Viral Velocity: Global Web Success Secrets' is the testament to that dream. The book sparks intrigue right from the first chapter, demystifying virality laced with real-life scenarios of successful cases. It stirs thought-provoking insights on the dynamic audience behaviour.
Digging deeper into the organic way of gaining digital momentum, Nurturing Organic Growth emphasizes strategies for organic growth and how it stands toe-to-toe with paid growth. The thrill mounts as you infer the significance of Building a Global Website, acknowledging cultural disparities, language subtleties, and ethical contours that brew local flavor in your worldwide venture. Your adventure into the realm of web dominance continues as you learn the art of International SEO Tactics, mastered with details on geo-targeting, global keyword research, and more. Experience social media like never before, get handy with the most powerful viral engines in the chapter Social Media: Your Global Viral Engine.
'Viral Velocity: Global Web Success Secrets' also portrays the role of photo-finish accuracy in decision-making, offering a complete breakdown of web analytics basics and usage techniques to measure virality. The elaborate Case Study: Successful Global Websites chapter is a goldmine of inspiration, packed with lessons drawn from triumphant stories. The exquisite culmination with a glossary and handy, appendix of Useful Tools for Viral Success, SEO, and analytics provide not mere information but a take-away know-how toolkit to jumpstart your journey. A distinctive blend of profound insights and relatable narration, this powerhouse of a book can skyrocket your analogical thinking and prepare you to win the digital game on the global front.
Vivimos en sociedades organizadas políticamente, cada cual con sus diversas particularidades, por tanto somos seres políticos —innatos o aprendidos— que respondemos a una determinada orientación en función de nuestros valores, prejuicios o creencias.
Cada quien desde sus orígenes, aprendizajes, recorridos y experiencias se posiciona de una forma u otra frente a un suceso que le conmueve o capta su atención. Pero este proceso no es aséptico, está impregnado de nuestras propias sensibilidades y de la perspectiva que subyace en nuestro entorno inmediato o cercano.
Los argumentos, las imágenes y el debate público estimulan el análisis y pueden permear nuestra interpretación de los hechos, a tal punto de provocar cambios drásticos en nuestra percepción.
La humanidad está inmersa en un proceso de transformaciones permanente. Los gobiernos, las instituciones, los medios de comunicación, los actores políticos y sociales generan opinión y los mensajes son multidireccionales, abarcando la mayor cantidad de canales posibles.
Se trata de la batalla por el relato, por ganar opinión pública favorable y obtener un consenso social que legitime una visión determinada. La emoción y la razón conviven, y una u otra prevalecen o se complementan en función de un contexto, en el que coexisten distintos tipos de estímulos audiovisuales.
La batalla mediática se transforma en un escenario decisivo en el que intervienen factores que trascienden las fronteras de la objetividad en el manejo de la información.
Cómo abordar ese desafío es lo que te invito a descubrir, en un recorrido que nos conduce paso a paso por cada una de las quince claves fundamentales que, desde una perspectiva de izquierda, considero imprescindibles para el diseño de una estrategia de comunicación institucional ya sea partidaria o de gobierno. ¿Me acompañas?
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