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Marketing & Advertising Audiobooks in Business & Economics
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Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification-building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country; RA: real-time analytics-data indicating how your company is currently performing in that market; and CA: customer addressability-the measure of your company's ability to address the market, no matter its size.
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Wondering how to protect yourself from the subtle tactics of manipulation?Curious about the powerful arts of NLP, Stoicism, and Persuasion?
Dive into the riveting world of human psychology. Uncover the mysteries hidden within body language, and master the art of reading people and influencing minds.
Equip yourself with an arsenal of psychological techniques used by experts in Neuro-Linguistic Programming (NLP), Stoicism, Persuasion, Cognitive Behavioral Therapy (CBT), and Dialectical Behavior Therapy (DBT). Unleash the potential to influence and shape the thoughts of those around you.
Arm yourself with the knowledge to recognize and protect against the dark forces of manipulation. Learn how to identify narcissistic behavior, combat mind control, navigate deception, expose gaslighting, and break free from the chains of manipulation.
Being the author of a published book unquestionably establishes authority, and today's non-fiction books might easily be referred to as the new business cards. The reason for being an author in the modern world is no longer about earning royalties but about establishing your brand by positioning you as an expert in your field.
This step-by-step guide shows how to write your book and self-publish it as a trade paperback at little-to-no cost to you using modern print-on-demand technology where there is no minimum order requirement. With your author's cost of a paperback book being about the same as that of a promotional giveaway, you can use your book as the ultimate business card by giving copies to prospective clients.
If you would rather have other people do some or all of the work in the production of your book, the chapter on outsourcing explains how and provides estimates on what each step would cost.
There is also a section on how to easily convert your book to an e-book and distribute it across multiple platforms.
Do you want to make money online? Are you unemployed or had enough of your 9-to-5 job and would like to work at home instead? If yes, keep reading...
Lost your job recently? More than 2 million Americans voluntarily leave their jobs mainly because they want to be their own boss and have full control of their schedule and place to work like at home.
If you are unsure which money-making path to pursue, Affiliate Marketing is great because it has helped others earn a real income: Affiliates reportedly make up a massive 40% of Amazon's 100 billion dollars in yearly revenue! With money definitely to be made, having the right information is key.
In this complete step-by-step guide, Affiliate Marketing: Beginners Guide to Learn Step-by-Step How to Make Money Online using Affiliate Program Strategies and Earn Passive Income up to $10,000 a Month, you will discover:
-One of the most powerful and proven Affiliate Marketing strategies on how to make your Affiliate Marketing efforts sustainable and still earning income for months and years to come
-Six Secret Strategies on where to place your Affiliate links in your Blog or Website for your target customer to find which would lead to an Affiliate sale and income
-Secrets on How to Scale Up your Affiliate Marketing efforts that is used by today's Affiliate Marketing millionaires so that it could double or even triple your income in order to achieve true passive income
…and much, much more!
With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have never made a single dollar online or have never sold a product a service before, you will find strategies in this book that are both simple and practical to do to help you make money online that would eventually develop into a consistent passive income stream to make while you sleep.
È interessato alla gestione del marketing, ma ha bisogno di una sintesi delle nozioni di base per comprenderla correttamente e valutare da solo le opportunità? Allora questa guida è esattamente ciò che le serve: Una gestione intelligente del marketing è uno strumento importante per la costruzione del marchio e la fidelizzazione sostenibile dei clienti.
Qui troverà un'introduzione al marketing management con le sue basi più importanti: cosa significa effettivamente questo termine al giorno d'oggi e quali obiettivi persegue?
Sicuramente avrà sentito parlare del noto marketing mix, ma cosa c'è esattamente dietro? Com'è il mercato esistente, come vengono fatte le demarcazioni e come si sviluppa una strategia di marketing adeguata sulla base di queste informazioni, per poter legare i clienti a lungo termine?
Riceverà risposte facili da capire a tutte queste domande in questo libro, che la aiuterà a ottenere una panoramica generale delle basi.
Inoltre, riceverà importanti consigli pratici e un piano d'azione in 10 fasi per costruire il suo piano di marketing personale.
Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.
Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue?
Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term?
You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics.
In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.
In this course, you will learn simple tips that will help you get more visitors to your site without spending a lot of money. All of these websites have millions of visitors every month and I am going to show you how to use these websites, how to create an account and how to submit.
We will also go through website analytics. I will show you tools that you can use to find other websites within your niche. We will go through the traffic of these websites, the audience demographics and the country rankings.
If you want to get more visitors to your website, you need to do some promotion and this is one way to promote, to leverage the traffic on another website as leads to your website. You will learn what kind of materials each of these websites is looking for and how you can recycle your already existing promotional materials to these websites. We will be using images, articles, audio and videos as examples.
I encourage you to think outside the box and see if some of these websites are useful for your brand and maybe something that you would like to start using. All websites that I have chosen for this course get between 5 million to over a billion visitors per month.
Business owners, entrepreneurs and leaders offer extraordinary services and solutions but when it comes to marketing their message, many are treading a rocky road of success with rough peaks and gloomy valleys of uncertainty.
Let's not beat around the bush...no matter how much a business invests in a brand it no one is motivated to follow the plan everyone will go off in different directions and in a noisy and unpredictable world, leading businesses cannot afford to get lost. It's time to get back on track so you can CONFIDENTLY stand out from the crowd as the respected leader with a recognised reputation.
Finding Your Brand True North gives you meaning for every message, making it easy to explain what makes your brand different and why someone should choose you. It gives you a compass and the right direction to MAP out your marketing.
Discover the brand stories and Neurobranding science behind world-leading and local brands so you can create a powerful personal and business brand profile, making promoting you and your services a walk in the park!
Unveil the covert world of psychological manipulation behind every purchase in 'Buyer Beware: Secrets of Subconscious Sales Strategies.' Explore the hidden forces driving your spending habits in this eye-opening journey. The introduction delves into the subconscious triggers affecting your decisions. Understand the psychology of persuasion, unraveling cognitive biases, and emotional appeals that marketers exploit.
Navigate through the language of influence, decoding verbal subtleties designed to sway you. Expose the illusions of scarcity and social proof, understanding the tricks creating urgency and a sense of belonging. The chapter on storytelling reveals how marketing transforms products into needs through narratives.
Delve into price anchoring and perceived value, decoding the pull of bargains and recognizing true savings. Explore the sensory influences and subliminal messages in seductive visuals and sensory marketing shaping your purchasing choices.
Empower yourself with strategies in the conclusion and appendices, arming against ubiquitous sales tactics. 'Buyer Beware' goes beyond reading—it offers an awakening. Equip yourself with knowledge to resist covert selling tactics and reclaim autonomy over your wallet. Never fall prey to subconscious sales strategies again.
This audiobook is narrated by a digital voice.
Digital Marketing Assistance for the Business Challenged Writer
One of the most difficult tasks for any creative talent is to effectively brand ourselves and our stories.
This book will help you.
From websites to the most popular social media platforms, I have experienced it all, and will provide you with most of the tips and tricks I have learned through the years. This book will also help you gain some basic understanding behind the 'why you should do these tasks yourself'. It has become a requirement in today's publishing climate for both indie and traditionally published authors to have a social media presence. This book will show you the different places you should be spending your valuable time to, hopefully, be most effective at connecting with your readers and make more sales. I include some great ideas on what to post, how often, and when. (Of course, you do what is best for you and your schedule)
The main goal is to inform, encourage, and to show you that YOU CAN DO THIS, for you, your readers, and your professional book writing business.
This audiobook is narrated by a digital voice.
Do you want to know how to make money online from home? Are you ready to take your business to the next level and succeed as an entrepreneur in today's digital age? Look no further than 'The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget.'
This comprehensive guide is packed with valuable tips, tricks, and strategies for mastering digital marketing and sales without breaking the bank. Inside, you'll find:
- Proven methods for reaching and engaging your target audience online
- Strategies for increasing website traffic and converting visitors into customers
- The key to making your marketing investment profitable.
- Stories with which you will understand and internalize the essence of the method in a pleasant way. This is not another boring book that you will abandon after reading a couple of pages.
This e-book will help you to:
- Increase your online visibility
- Achieve more sales with less budget
- Understand how to use digital marketing tools
- Get actionable steps to boost your business
- Learn how to create a profitable marketing strategy
Don't wait any longer to take your business to the next level. Get 'The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget' today and start seeing real results!
This audiobook is narrated by a digital voice.
There is still a digital business that is not saturated, in which you can enter without investment and make money fast. Why is it so profitable? Because it is a taboo subject, unknown, about which there is almost no information.
In this book you will find a guide to online entrepreneurship and get life-changing results in record time. It is a practical reading, to the point, where you will only find concrete actions that you will perform and will make you earn all the money, silver or wool you want.
You don't need previous knowledge and it doesn't matter in which country you are, if you have Internet connection you can get it, you just have to follow the instructions you will find here. Do not miss this opportunity, get your copy before it is too late.
![[Italian] - Gestione del marketing per principianti: Come creare e affermare il suo marchio, costrui Audiobook](https://covers.audiobooks.com/images/covers/large/9783757605285.jpg)
