Marketing & Advertising Audiobooks | Business & Economics

What Works in Community News: Media Startups, News Deserts, and the Future of the Fourth Estate

A groundbreaking study of the journalism startups that are solving the local news crisis one community at a time A must-read for activists, entrepreneurs, and journalists who want to start local news outlets in their communities Local news is essential to democracy. Meaningful participation in civic life is impossible without it. However, local news is in crisis. According to one widely cited study, some 2,500 newspapers have closed over the last generation. And it is often marginalized communities of color who have been left without the day-to-day journalism they need to govern themselves in a democracy. Veteran journalists Ellen Clegg and Dan Kennedy cut through the pessimism surrounding this issue, showing readers that new, innovative journalism models are popping up across the country to fill news deserts and empower communities. What Works in Community News examines more than a dozen of these projects, including: - Sahan Journal, a digital publication dedicated to reporting on Minnesota's immigrant and refugee communities; - MLK50: Justice Through Journalism, a nonprofit news outlet in Memphis, TN, focused on poverty, power, and public policy; - New Haven Independent / WNHH / La Voz Hispana de Connecticut, a digital news project that expanded its reach in the New Haven community through radio and a Spanish-language partnership; - Storm Lake Times Pilot, a print newspaper in rural Iowa innovating with a hybrid for-profit/nonprofit model; and - Texas Tribune, once a pioneering upstart, now one of the most well-known-and successful-digital newsrooms in the country. Through a blend of on-the-ground reporting and interviews, Clegg and Kennedy show how these operations found seed money and support, and how they hired staff, forged their missions, and navigated challenges from the pandemic to police intimidation to stand as the last bastion of collective truth-and keep local news in local hands.

Dan Kennedy, Ellen Clegg (Author), Chris Baetens (Narrator)

Audiobook

The Life Brief: The Simple Tool to Unlock What You Really Want from Life

Brought to you by Penguin. Let's be brief. What do you really, really want? And how can you make that happen? When leading brand strategist Bonnie Wan found herself in a personal crisis - with a crumbling marriage, a big job and three young children - she didn't know where to turn. But having spent decades helping companies like Pepsi and BMW to articulate the essence of who they are, she realised that by turning her creative skills inwards, and constructing a simple and sharp articulation of purpose, she could galvanise personal fulfilment from the most chaotic of lives. The resulting Life Brief saved her marriage (not once, but twice), catapulted her career, centered her parenting and opened up doors for serving others. Encouraging us to Get Messy, Get Clear and Get Active, Bonnie's three-step approach uses questions, prompts, and exercises to help us reimagine our life more deeply. This blueprint has already been transformative for thousands of other people, and now we can all learn how to break through the clutter, identifying the fears and beliefs holding us back, and create a life that is wholly our own. 'Bonnie is Oprah - meets Brene Brown - meets Simon Sinek.' Elle Harrison, author of Wild Courage 'An inspiring and important way of thinking.' Esther Wojcicki, author of How to Raise Successful Children 'This book is a wonderful invitation. Take it.' Dave Evans, #1 New York Times bestselling author of Designing Your Life ©2024 Bonnie Wan (P)2024 Penguin Audio

Bonnie Wan (Author), Bonnie Wan, TBD (Narrator)

Audiobook

We Are All Musicians Now: The Canaries In The Coal Mine Of Modern Business

Ever wonder how legendary linebacker Bobby Wagner applies Jay-Z's entrepreneurial lessons to his football career? Or what studying the music business taught graffiti pioneer Fab 5 Freddy about distributing his art? Any entrepreneur or professional can gain a greater understanding of what's happening in the world -- from trends like NFTs to changes in the broader business climate -- by observing what has happened to (and because of) musicians. Doing so offers a path to wrapping one's brain around what may yet be coming down the pike in any industry. Take the shift from analog to digital, in which vinyl and cassettes were replaced by CDs long before DVDs conquered VHS. Or the move from physical to virtual, where Napster decimated record stores even as bricks-and-mortar retailers like Blockbuster blindly chugged toward their doom. In 'We Are All Musicians Now,' former Forbes senior editor Zack O'Malley Greenburg educates and enlightens while offering the audience backstage passes to the most fascinating industry transformations of the past fifty years.

Zack O'malley Greenberg (Author), Rhett Samuel Price (Narrator)

Audiobook

Rebrand Yourself, Retell Your Story: Personal Branding for Career Success

Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you’ ll find that you’ re never just an employee of a company anymore – you’ re a brand in your own right.

Yasser Mattar (Author), Andrew Heisler (Narrator)

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Building Better Brands: Essential Marketing Strategies for the Construction Industry

Ever wish you could renovate your marketing strategy? Now you can. In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry. With his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework with can allow any leader to rejuvenate their B2B marketing strategy: • Survey: What do people say about you? What do you want them to say about you? • Blueprint: What do you need to have in place to deliver the brand you want? • Build: How do you deliver the brand you promised and keep it up to code? With simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.

Elton Mayfield (Author), Michael Reilly (Narrator)

Audiobook

The First Book on Recruiting Respondents: The History of Niche Creation The Ads Experience

In this book I talk about my journey from freelance recruiter to the head of my own agency, share my checklists and tell you why I focus on professionalism rather than making money. If you follow this path with me in the book, you will learn what principles the recruitment guru professes, and you will be able to use my insights and experience to create your own start-up. There are two checklists waiting for you in the appendix at the end of the book. However, no successful entrepreneur (even if they claim otherwise) can pack the secret of their triumph into a case study. Success cannot be turned into a science because... everyone is different. It's as simple as that. Different company employees, different clients, different days of the year. My task is to inspire you and help you organize your actions on the road to success by suggesting obvious moves. Over the years, I have built up a unique wealth of experience and knowledge which I would like to share with you. I do the bookkeeping, the paperwork, working with clients, responding to enquiries with quotations, and managing the company. I recently started a series of interviews with renowned experts to impart my professional experience not only to myself, but also to my partners and teachers. Today ADS has been on the market for 7 years, and we continue to improve our skills daily. No one has ever written a book on recruiting research respondents. This one is the first. I see this book as a methodological guide for work related to recruiting research respondents and as a source of inspiration for those who are still dreaming of their own business. You can also learn from the book how not to recruit respondents. I also have a simple desire to help entrepreneurs and professionals in the field of research, branding and customer experience to understand that recruiting respondents is the most important part of research. And customer experience research is the key to a company's success in the marketplace. Respondent recruitment is the mechanism by which we find research participants. Quality recruitment ensures that the research results are buyer-oriented, which means that a product (or an updated version of it) will come to market that will be in demand. Until recently, there has been little hope for recruitment, the value of this research tool has too often been ignored. My experience is that the right respondent is the right output data and a brilliant product decision and, as a result, the product's market leadership. As soon as I found myself in recruitment, I realised that this was my vocation and this was where I wanted to grow and develop. This feeling led me and I enjoyed delving into all the intricacies, constantly striving for excellence. Every day I am growing as a professional and discovering new things. I used to manage 30 projects at the same time. Today I have automated many parallel processes, which has increased the quality and speed of our services. I have been able to free up time that had been wasted on mechanical operations to be able to think and observe. As I have changed, the market has transformed with me. Soon after founding ADS, competitors began to enter the market and the competition with them became an additional motivation to move forward. With every word of this book, I want to convey how important it is to do what you like without looking back at others and to improve in your chosen direction. I will try to demonstrate by example how important it is to find your niche and stick to your chosen path, without turning off the beaten track, no matter how tempting it may be for the unsophisticated starter. Of course, after a few years of working in one place, burnout may set in. However, it is possible to get through it if you realise in your head that you are working for your vocation, and discovering new facets and opportunities will allow you to get a second wind and reach new levels of professionalism.

Metodieva Ilona (Author), Metodieva Ilona (Narrator)

Audiobook

[Spanish] - Customer Experience: Todo lo que necesitas saber para diseñar y medir tus Experiencias C

La Customer Experience es una disciplina con una demanda creciente que despierta mucho interés. Solo en países de habla hispana hay 49.500 búsquedas al mes por Google del término 'Customer Experience'. Pocos son los profesionales que saben del tema y que ofrecen un método que permita diseñar Experiencias Cliente relevantes y rentables . Este libro explica el método CX3C, un método sencillo y eficaz que consta de 10 fases para que el 'lunes', cuando el lector llegue a la oficina, pueda empezar a trabajar con sus compañeros en diseñar y activar Experiencias Cliente relevantes y rentables.

Luz Hernández (Author), Salvador Serrano (Narrator)

Audiobook

100+ Instagram Statistics That Matter to Marketers in 2023

Are you marketing on the world’s third most-used social platform? These Instagram statistics can help you shape your strategy. Instagram evolves so quickly, we’re practically dizzy watching the changes. In 2023 alone, features shifted and warped at a staggering speed as Insta tried to keep pace with the ever-changing expectations of its users (or capitalize on an opportunity). Chasing platform updates from Meta—Instagram’s parent company—is a fool’s errand. If Instagram is part of your social media marketing or advertising strategy, ground your plans in hard data, not think pieces. These numbers prove exactly where Instagram is at this moment in time, which hopefully will also give you a hint as to where the social behemoth is going from here. Read on to find compelling Instagram statistics that paint a picture of the platform’s strengths (and weaknesses). Dig in to find the truth beneath all the headlines so your team can create a game plan to make the most of the ‘gram. Ready to dive into the world of Instagram? Before we plunge into 2023’s Instagram statistics, let’s take a quick trip down memory lane. Remember last year? Instagram supercharged its offerings for creators. Achievement badges, subscription options, and creator portfolios? Yep, they did that. But hold on… 2023 started with a bang! Enter “Broadcasting Channels”. And just when you thought they were done, along came Instagram Threads, taking on Twitter. Bold move! And guess what? A jaw-dropping 100 million signups in just five days, according to a tracker. Now, for the brands out there… With revamped Reel features, there’s a fresh playground. Think bigger reach, better engagement, and thriving communities. Understanding these statistics is crucial for marketers striving for a stronghold in 2023. Let this compilation of over 100+ Instagram statistics be your guiding star, paving the way to amplify your brand’s presence this year. Let’s dive right in!

Johnny Walker (Author), Myriam Berger (Narrator)

Audiobook

How to Talk to Anyone: The 29,5 ways to overcome shyness and become clear, confident, and charismati

Transform your social life and professional interactions! Are you tired of feeling anxious in social situations? Do you struggle with awkward silences and fear rejection? Is shyness holding you back from achieving your full potential? Imagine navigating conversations with ease, confidently handling difficult personalities, and creating lasting connections. Get ready to get everything you want... and more! In this groundbreaking book, discover the secrets to conquering shyness and becoming a clear, confident, and charismatic communicator. Picture yourself effortlessly initiating conversations, breaking free from the grip of social anxiety, and mastering the art of small talk. With practical insights, we delve into the psychology of shyness, offering personalized self-assessment tools and cultural influences that impact social interactions. Learn to identify triggers, measure progress, and build a profile for reflection. Explore proven techniques for managing anxiety, from building self-confidence to employing mindfulness in social situations. Tailor your small talk to different settings, elevate it into meaningful conversations, and develop a repertoire of engaging conversation starters. Whether it’s active listening, asking open-ended questions, or fostering empathy, each chapter is a step towards a more confident and charismatic you. Here’s what you’ll gain: - Build Unshakeable Confidence - Master the Art of Small Talk - Deepen Relationships with Active Listening - Craft Engaging Conversations with Open-Ended Questions - Navigate Conflict with Ease - Build Charismatic Leadership Skills

Travis V. Brock (Author), Alex Korda (Narrator)

Audiobook

How to Make Money Online With ChatGPT: AI Artificial Intelligence for Business From Home

David The Happy Writer (Author), Digital Voice Mike G (Narrator)

Audiobook

Affiliate Marketing: Simple Effective Beginner Friendly Strategies For Earning Income (The Definitiv

This audiobook is narrated by a digital voice. Are you looking for a way to increase your income and make more money. Are you an affiliate marketer looking for a way to upgrade your skills on affiliate marketing. Whether you're an aspiring entrepreneur, a blogger, or a social media enthusiast, this comprehensive guide equips you with the knowledge and tools to thrive in the world of affiliate marketing. In this book, you'll discover: - How to choose the right niche and product to promote - The most effective ways to drive traffic to your affiliate site - How to create content that engages your audience and converts them into buyers - The secrets of email marketing and list building - How to use social media and paid advertising to boost your results - And much more! Pick up your copy today to see what I mean! This book is the closest thing you will ever get to that sets your dreams on fire and hands you the results you’ve been looking for. Once you pick up your copy, you’ll be on the path to taking action on your dream from day one. By the time you’re done reading Affiliate Marketing, you will have a business you are proud what are you waiting.

Joshua Slattery (Author), Digital Voice Mike G (Narrator)

Audiobook

Affiliate Marketing: Make Money Online and Gain Your Freedom Back (Unlock Profitable Affiliate Secre

This audiobook is narrated by a digital voice. Trust me I have read them all over the years! This book contains proven steps and strategies on how to make money online, and even more specifically, how I earn a significant amount of money through affiliate marketing from the comfort of my home. In this book we will touch on PROVEN strategies that can really help you to start making money online. This book is jam packed with information that has helped hundreds of others to change their lives. While I enjoy earning money online through a wide variety of sources, if you want to make some awesome profits online Affiliate marketing is one of the easiest ways to do so. I am just an average Joe who read a lot of articles, watched a lot of videos, took a lot of courses online, and implemented the information I learned to make money from home. So why Amazon Affiliate Marketing… - No money down, only sweat equity is required - Only your laptop and internet connection is needed - No need to purchase inventory - Earnings from the Amazon Affiliate Program is pure profit in your pocket This guide will show you how to find the perfect affiliate program, create successful campaigns, and generate passive income without spending a fortune. If you’re ready to unlock the secrets to financial independence and transform your life, then scroll up and before the price changes.

Joshua Slattery (Author), Digital Voice Mike G (Narrator)

Audiobook

Marketing & Advertising Audiobooks in Business & Economics