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Marketing & Advertising Audiobooks in Business & Economics
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El experto en comunicación directiva Javier Reyero recopila y actualiza en este nuevo libro algunos de sus trabajos anteriores en este campo. Es una revisión modernizada de todo lo que necesitamos saber para mejorar nuestro desempeño a la hora de hablar en público en cualquier tipo de entorno profesional: reuniones, presentaciones, grandes eventos, conferencias, vídeo reuniones, entrevistas personales, etc.
Tenemos que hablar contiene consejos, reflexiones y una visión innovadora y práctica acerca de una de esas necesidades ineludibles de cualquier estudiante, trabajador o directivo: hablar. Con una mención muy especial a lo que nos sobrevino a raíz de la crisis sanitaria mundial de 2020: todo lo que llamamos online: vídeo-reuniones, Webinars, etc.
Tenemos que hablar es entretenido, riguroso, ameno y orientado a la máxima aplicabilidad. Desde la primera a la última página.
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.
Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people-led by the most affluent-are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful.
In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape.
Dieses Buch ist kein gewöhnlicher Marketing-Ratgeber, sondern entführt die Leser in die Kunst des Storytellings. Denn auch in der Geschäftswelt sind Geschichten in der Lage, Menschen zu fesseln, zu bewegen und in ihren Bann zu ziehen. So können Unternehmer durch praxisnahe Beispiele und eine detaillierte Schritt-für-Schritt-Anleitung sofort in die Umsetzung gehen und ihre eigene Erfolgsgeschichte schreiben.
CREA TU MARCA CON UN ADN DEFINIDO Y MÍRALA CRECER
Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo.
Amy Will, quien fundó su primera empresa a los 24 años y que ha sido el cerebro detrás de otras cuatro más, revela en Construye tu propia marca for dummies lecciones cruciales basadas en su propia experiencia que van desde la creación de una poderosa identidad para tus productos, hasta cómo estar preparado para escalar tu negocio a medida que comienza a despegar. Además encontrarás estudios de casos de algunas de las marcas más sólidas, acompañadas de ideas y consejos de exitosos empresarios y de expertos en marketing.
En este libro aprenderás a:
Destacar tu marca en redes sociales.
Crear campañas virales.
Construir relaciones de lealtad a largo plazo con tus clientes.
Tratar con la competencia.
Ya sea que estés pensando en iniciar un negocio o que estés consolidando tu empresa, tener una identidad de marca inolvidable será clave para tener un futuro exitoso.
Unearth the hidden keys to the future of marketing with the 'Chat GPT Bible - Social Media Marketing Special Edition: Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content.' This confidential guide, masterfully curated for marketing professionals, decrypts the concealed power of AI, providing you with secret insights and exclusive real-world applications of OpenAI's GPT-4 language model.
The 40 carefully crafted prompts (2 for each scenario), provide classified examples of how to communicate with GPT-4 effectively. You can use these prompts as they are or tailor them to your confidential needs, making the transition into AI-assisted marketing a hidden adventure. Each scenario is backed with detailed secret commentaries to ensure you understand the AI's masked responses, and how different levels of detail in your prompts can significantly alter its concealed output.
Key Features of the Book:
- A concealed guide to understanding and implementing AI in your classified marketing strategies.
- 20 hidden scenarios detailing how AI can streamline your secretive marketing efforts.
- 40 encrypted prompts , customizable to fit your enigmatic marketing needs.
- In-depth hidden commentaries to help you interpret the AI’s veiled responses better.
But that’s not all. To further unlock your understanding, you will get a FREE BONUS - Access to 1000+ additional covert templates ! These templates cover a wide array of marketing scenarios and are ready to use – simply replace the secret details based on your specific clandestine situation.
Don't let this golden opportunity to unlock the mysterious power of AI for your marketing needs slip through your fingers. Delve into the future of digital marketing with 'Chat GPT Bible - Social Media Marketing Special Edition.' Grab your copy today, and start unveiling the secrets!
Welcome to 'Bitcoin: Mastering the World of Cryptocurrency - Your Ultimate Handbook on Bitcoin'. This e-book is your in-depth guide to the intriguing world of Bitcoin and the larger cryptocurrency landscape. This guide is created to meet your needs, whether you're a curious beginner trying to grasp what all the fuss is about, a casual trader looking to expand your knowledge, or an experienced investor looking to stay on the cutting edge of the crypto world.
The financial industry is evolving from what we once knew. There are now other ways to carry out transactions, make investments, and store value besides using traditional fiat currencies. A new type of decentralized digital currency built on the blockchain technology was made possible by the 2009 invention of Bitcoin. In addition to being well-known today, Bitcoin also sparked a technological revolution and gave rise to dozens of alternative cryptocurrencies.
The 'Bitcoin: Unveiling the Revolutionary Power of Digital Currency- A Comprehensive Guide to Bitcoin' e-book is here to welcome you. The purpose of this e-book is to provide readers a thorough knowledge of the financial revolution that Bitcoin represents. This e-book seeks to explain the complexities of this digital currency and its transformative impact. With the rise of Bitcoin and the blockchain technology that supports it, we have seen a tremendous change in the financial landscape.
As the first successful example of a decentralized, peer-to-peer digital currency, Bitcoin has attracted curiosity around the world and spurred countless discussions. The purpose of this e-book is to thoroughly explain Bitcoin's mechanics, utility, and potential for both novices and those with a basic understanding of digital currencies.
You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?
¿Cómo escribir un libro? ¿Cuál metodología es la mejor para abrir un negocio online sin inversión? ¿Aprender a escribir mejor?
En un mismo ejemplar encontrarás todos los secretos para aprender crear textos adictivos, novelas, poesía, relatos, cuentos, no ficción...
Además sabrás en qué plataformas publicar, qué cuentas necesitas abrir, cómo escalar el negocio...
TODO.
Para que tu emprendimiento como escritor independiente o autopublicador sea un éxito.
Este es el libro que las editoriales no quieren que compres.
Algunas de las opiniones que han dejado lectores de estos libros por separado (este es un paquete que te incluye los dos libros en una única edición):
Damian
5,0 de 5 estrellas Simple y claro
Revisado en los Estados Unidos el 17 de agosto de 2022
Compra verificada
Este libro muestra de la A a la Z como crear tu propio taller de escritura. Me encanto y lo voy a recomendar.
Naju
5,0 de 5 estrellas Súper útil! Me ha ayudado mucho!
Revisado en España el 18 de julio de 2022El autor es directo, conciso y su gran practicidad hacen que el libro nos ayuden a saltar bloqueos y creencias limitantes para poder vivir de escribir.
Gracias!!
¡Hazte ya con tu ejemplar y disfruta!
'La Danse des Mots : Guide Pratique pour Maîtriser l'Art de la Communication' est bien plus qu'un simple livre ; c'est un compagnon essentiel pour quiconque souhaite développer des compétences de communication exceptionnelles. Plongez dans les profondeurs captivantes de cet ouvrage qui explore les nombreux aspects de la communication humaine, guidant les lecteurs à travers un voyage de découverte, de pratique et de transformation.
Ce guide engageant est une ressource inestimable, offrant une vue d'ensemble complète et détaillée de l'art subtil de la communication. À travers ses dix chapitres soigneusement élaborés, il dévoile les secrets pour écouter activement, parler avec clarté, gérer les conflits, persuader avec éloquence, et naviguer avec assurance dans le monde numérique en constante évolution.
Chaque page est imprégnée de sagesse et de conseils pratiques, offrant des perspectives nouvelles sur la manière dont nous interagissons et nous connectons les uns avec les autres. Les lecteurs seront guidés à travers des scénarios réels et des exemples concrets, leur permettant de saisir les nuances de chaque aspect de la communication, qu'il s'agisse de la communication verbale, non verbale, en ligne ou en face à face.
'La Danse des Mots' se distingue par sa capacité à allier la théorie à la pratique. Les lecteurs ne se contentent pas d'acquérir des connaissances ; ils sont également encouragés à appliquer ces compétences à leur propre vie, grâce à des exercices, des stratégies et des réflexions guidées. Les exemples tirés de divers contextes, qu'il s'agisse du monde professionnel ou des relations personnelles, rendent l'information immédiatement pertinente et utile.
Welcome to 'Bitcoin: The Future of Money and Decentralized Finance Demystified.' This e-book takes readers on a deep exploration of the revolutionary world of digital currencies and decentralized finance (De-Fi), with a focus on Bitcoin, the most well-known and significant of all of them.
A financial revolution that began with the invention of Bitcoin in 2009 is still having an impact on every aspect of the world economy. Bitcoin has posed a challenge to long-standing financial institutions, sparked an intense discussion among economists, investors, policymakers, and regular people, and was born out of the global financial crisis and motivated by a desire for a more transparent, decentralized, and equitable financial system. Nevertheless, many people still don't understand Bitcoin despite its popularity.
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