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Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media. In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales. In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world? In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.
Gary Vaynerchuk (Author), Gary Vaynerchuk (Narrator)
Audiobook
Reclaiming Art in the Age of Artifice: A Treatise, Critique, and Call to Action (Manifesto)
Part treatise, part critique, part call to action, Reclaiming Art in the Age of Artifice is a journey into the uncanny realities revealed to us in the great works of art of the past and present.Received opinion holds that art is culturally-determined and relative. We are told that whether a picture, a movement, a text, or sound qualifies as a "work of art" largely depends on social attitudes and convention. Drawing on examples ranging from Paleolithic cave paintings to modern pop music and building on the ideas of James Joyce, Oscar Wilde, Gilles Deleuze, Carl Jung, and others, J.F. Martel argues that art is an inborn human phenomenon that precedes the formation of culture and even society. Art is free of politics and ideology. Paradoxically, that is what makes it a force of liberation wherever it breaks through the trance of humdrum existence. Like the act of dreaming, artistic creation is fundamentally mysterious. It is a gift from beyond the field of the human, and it connects us with realities that, though normally unseen, are crucial components of a living world. While holding this to be true of authentic art, the author acknowledges the presence-overwhelming in our media-saturated age-of a false art that seeks not to liberate but to manipulate and control. Against this anti-artistic aesthetic force, which finds some of its most virulent manifestations in modern advertising, propaganda, and pornography, true art represents an effective line of defense. Martel argues that preserving artistic expression in the face of our contemporary hyper-aestheticism is essential to our own survival. Art is more than mere ornament or entertainment; it is a way, one leading to what is most profound in us. Reclaiming Art in the Age of Artifice places art alongside languages and the biosphere as a thing endangered by the onslaught of predatory capitalism, spectacle culture, and myopic technological progress. The book is essential reading for visual artists, musicians, writers, actors, dancers, filmmakers, and poets. It will also interest anyone who has ever been deeply moved by a work of art, and for all who seek a way out of the web of deception and vampiric diversion that the current world order has woven around us. Leaping gracefully from Coleridge to Kubrick, from the Bible to Baudrillard, J.F. Martel offers us a lovely and powerful reminder that the greatest art presents the world through mystery rather than manipulation. Arguing that art's prophetic promise comes from its capacity to rupture the workaday world of means and ends, Martel calls for a visionary return to the imaginal rifts of a novelty beyond artifice." -Erik Davis, author of TechGnosis "A key work for the soul of our time, Reclaiming Art in the Age of Artifice is for the seasoned artist and the novice alike, for all those who dare to walk in, as J.F. Martel writes, an 'excess of meaning.' We need those today who would dare to live this way, and this book is a resounding call to return to the Imaginal life. 'Sing in me muse,' spoke Homer, and Martel has writ this large across the pages." -Jeremy D. Johnson, editor at Reality Sandwich "J.F. Martel is an incisive cultural critic with a penetrating vision of art. His book is a quiet manifesto for the creative act, reminding us of the numinous quality of the aesthetic object, as well as the intrinsic strangeness of our lives in the world." -Daniel Pinchbeck, author of Breaking Open the Head and 2012: The Return of Quetzalcoatl
J.F. Martel (Author), TBD (Narrator)
Audiobook
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business. In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and reaffirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social, and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Dan S. Kennedy (Author), Jon Vertullo (Narrator)
Audiobook
May Contain Lies: How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About
Brought to you by Penguin. A ground-breaking book that reveals why our human biases effect the way we receive and interpret information Our lives are minefields of misinformation. Stories, statistics and studies lie to us on a daily basis. Not only this but, as Professor Alex Edmans reveals, our brains lie to us too. He argues that we need to acknowledge and understand the role that our own human biases play in interpreting and digesting the information that we consume. It's only when we do, that we can actively resist being manipulated, and make informed decisions that improve our lives. ©2024 Alex Edmans (P)2024 Penguin Audio
Alex Edmans (Author), Alex Edmans, TBD (Narrator)
Audiobook
Irreplaceable: How to Create Extraordinary Places that Bring People Together
Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the 'Replacement Economy' led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status? What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more efficient online tools, apps, and AI? Through engaging storytelling, human behavior insights, and proven design techniques, Kevin Kelley-an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of 'convening'-unfolds why physical places are essential to civil society, business, and community. In this book, he reveals what it takes for brick-and-mortar establishments to attract an audience and maintain a competitive edge in our increasingly digital world, whether you're a: - Retail leader or institutional manager trying to attract people to your offering while keeping the disruptors at bay - Student of design who values social facilitation over object-oriented design - Concerned citizen worried about the loss of community and civility
Kevin Ervin Kelley (Author), Kevin Ervin Kelley (Narrator)
Audiobook
[German] - Digitaler Macher oder Insolventer Schwacher: Das Buch, das dir den Arsch rettet
Was tun, um nicht als insolventer Schwacher zu enden? DIGITALE SICHTBARKEIT aufbauen! Dies ist mittlerweile nicht mehr nur eine nette Option, sondern sind unabdingbare und überlebenswichtige Voraussetzungen für ein erfolgreiches Unternehmen. Denn wie sollen dich Kunden oder potenzielle TOP-Mitarbeiter finden, wenn sie dich nicht sehen können? Daniel Schmelzer, Ex-Polizist und bekannt als „der Anbaggerer“, zeigt in diesem Hörbuch, wie auch du endlich digital sichtbar wirst. Seine Strategie: Werde zum „digitalen Macher“! Erschaffe dir ein digitales Sichtbarkeitsmonopol innerhalb deiner Branche! Durch Verständnis des Kundenverhaltens, also wie und wo Kunden nach gewissen Leistungen (z. B. Baggerfirma) suchen, erschuf sich „der Anbaggerer“ eine stetige und nachhaltig wachsende Kundennachfrage, welche ihm den Aufbau seiner Firma bagger-graz.at, beginnend von 0 als gänzlicher „Newcomer“, ermöglichte und ihm jedes Jahr neue Umsatzrekorde einbringt. Der wachsende Erfolg seiner Firma, welche er vorerst nur neben seinem Hauptjob betrieb, ermöglichte es ihm sodann seinen Job als Polizist endgültig an den Nagel zu hängen und voll ins Unternehmerleben einzutreten. Wie auch du diese digitale Sichtbarkeitsstrategie für deinen Erfolg anwenden kannst, erklärt dir Daniel leicht verständlich und anschaulich anhand vieler seiner eigenen Erfahrungen. Für die Umsetzung musst du kein IT-Experte sein. MACHEN, ein Verständnis für die Anforderungen der „New Economy“ aufbauen und DRINGEND in die Umsetzung kommen ist der Schlüssel zum Erfolg! Tauche ein in dieses Hörerlebnis mit Midori-Nico Mavric und: Werde zum digitalen Macher!
Daniel Schmelzer (Author), Midori-Nico (Narrator)
Audiobook
Dropshipping Income Genesis: The Secret Blueprint for Starting and Making Maximum Profits In e-comme
This audiobook is narrated by a digital voice. Unlock the doors to e-commerce success with 'Dropshipping Income Genesis: The Secret Blueprint for Starting and Making Maximum Profits in E-commerce With Minimum Risk.' Discover the insider secrets and proven strategies to launch and scale your dropshipping business with confidence. Whether you're a novice entrepreneur or seasoned e-commerce enthusiast, this comprehensive guide provides practical steps and expert insights to maximize your profits while minimizing risk. Don't miss your chance to revolutionize your online business. Get your copy now and embark on your journey to financial independence!
Dr. Ope Banwo, Eric O. Philip (Author), Digital Voice Mike G (Narrator)
Audiobook
This audiobook is narrated by a digital voice. 'E-commerce' by Sanjivan Saini provides a comprehensive overview of the world of electronic commerce, covering a wide range of topics that are essential for understanding and succeeding in the rapidly evolving digital business landscape. The book is divided into several units, each focusing on different aspects of e-commerce. Here's a brief overview of the included units: 1. Introduction to E-commerce: This unit introduces readers to the fundamental concepts of e-commerce, including its definition, history, benefits, and various types of e-commerce models (B2B, B2C, C2C, etc.). It lays the groundwork for understanding the subsequent units. 2. Global Activities: This unit delves into the global nature of e-commerce. It explores how e-commerce transcends geographical boundaries, enabling businesses to engage in international trade, cross-border transactions, and global market expansion. It covers topics such as global logistics, supply chain management, and global operating strategies. 3. Export Management: This unit focuses on the process of exporting products and services to international markets. It covers export management strategies, documentation, international trade regulations, customs procedures, and the role of export intermediaries. 4. Selection: In this unit, the book likely discusses various factors involved in the selection process, such as choosing the right e-commerce platform, technology considerations, payment gateways, security measures, and user experience design. 5. Maintenance: This unit probably covers the maintenance of ecommerce operations. It might include topics such as managing and updating online storefronts, ensuring data security, handling customer support and inquiries, and adapting to changing technological and market trends. The book 'E-commerce' by Sanjivan Saini seems to provide a comprehensive exploration of e-commerce, ranging from its foundational concepts to its global impact, export management intricacies, selection of technology and platforms, and the ongoing maintenance required for success in the digital business realm. Readers can expect to gain insights into the complex and dynamic world of electronic commerce and its role in shaping modern business practices.
Sanjivan Saini (Author), Digital Voice Mike G (Narrator)
Audiobook
Freelancing Income Genesis: The Secret Blueprint for Starting & Maximizing Your Income From Freelanc
This audiobook is narrated by a digital voice. Embark on your journey to freelancing success with 'Freelancing Income Genesis: The Secret Blueprint for Starting & Maximizing Your Income From Freelancing With Minimum Risk.' This comprehensive guide reveals insider strategies and practical tips to launch your freelance career with confidence. Whether you're a seasoned freelancer or just starting out, this blueprint provides step-by-step guidance to help you maximize your income while minimizing risks. Don't miss your chance to turn your skills into a thriving freelance business. Grab your copy now and unlock the secrets to freelancing success!
Dr. Ope Banwo, Eric O. Philip (Author), Digital Voice Mike G (Narrator)
Audiobook
Amazon Publishing Income Genesis: How To Maximize Income From Amazon Publishing With Minimum Risk
This audiobook is narrated by a digital voice. Uncover the keys to success in Amazon publishing with 'Amazon Publishing Income Genesis: How To Maximize Income From Amazon Publishing With Minimum Risk.' This essential guide unveils insider strategies and practical tips to help you navigate the competitive world of self-publishing on Amazon. Whether you're an aspiring author or seasoned publisher, this comprehensive blueprint provides step-by-step guidance to maximize your earnings while mitigating risks. Don't miss your opportunity to unlock the full potential of Amazon publishing. Secure your copy now and pave your path to publishing success!
Dr. Ope Banwo, Eric O.Philip (Author), Digital Voice Mike G (Narrator)
Audiobook
Afrifluence: UNLOCKING THE POTENTIAL OF AFRICAN INFLUENCERS
In 'Afrifluence,' we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale. This book is more than just a guide, it's a manifesto for African influencers ready to harness the true power of their creative content and capitalize on the wealth of opportunities awaiting them.
Emmanuel Bope, Solange Bope (Author), Alicia (Narrator)
Audiobook
How To Start An Extremely Profitable Home-Based Business With Less Than $1000...Guaranteed! Would you like to start your own home-based business that would make you thousands of dollars within 6 months starting with $1000 or less? If you answered yes to that, this is the most important book you will ever read In this book, you'll discover: - How the Affiliate Marketing business model works - How to choose the best Affiliate Marketing Program for you - Costly mistakes 98% of beginners make (And how you can avoid them) - Some of the highest paying Affiliate Marketing programs you can join - Lucrative and beginner-friendly niches you can tap into to become a highly profitable Affiliate Marketer - How to build a massive audience of people eager to buy what you have to offer - How best to market the products and services you offer your audience - How to choose the advertising medium that will work for you - The advertising mediums you must ABSOLUTELY leverage to ensure your adverts are noticed. If you don't do this, your ads are good as dead - Proven Affiliate Marketing Strategies that will help you scale up your earnings to $10,000/month and beyond …and much, much more! Are you excited to get started? Scroll to the top of the page and click the 'BUY NOW' button!
Michael Ezeanaka (Author), Randal Schaffer (Narrator)
Audiobook
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